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Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner f...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...
Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...
The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...
Veteran revenue leader from Uber Advertising, Google to lead global revenue strategy and execution as company deepens relationships with brands, agencies, DSPs and publishers PubMa...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital...
What is TrafficJunky? TrafficJunky is a popular advertising platform for Dating advertisers working particularly with non-mainstream audiences. Up to 75% of its traffic comes from...
What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal....
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automat...
RollerAds review RollerAds is a self-serve ad network built around four formats: push notifications, in-page push, onclick (popunder), and direct click. It runs on 7 billion+ daily...
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collect...
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...
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Pantelick to serve as CFO into the first quarter of 2027, then as senior adviser through July 1, 2027; search for his successor underway PubMatic, Inc., the leading AI-powered ad t...
What is ClickAdilla? ClickAdilla is a global self-serve ad network that has been operating since 2016. It delivers 4.5 billion daily impressions across 240+ countries and supports...
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement...
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? ap...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Serving With The Boys appeared first on AdExchanger.
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer...
What is CPC advertising? CPC, or Cost Per Click, is a pricing model in which you pay only when someone clicks your ad. Unlike CPM (Cost Per Mille), where you pay for every 1,000 im...
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their mos...
What is TrafficStars? TrafficStars is one of the leading video ad networks, running on a dual model. An OpenRTB exchange combined with a direct publisher network gives affiliates a...
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