Search fresh public links, source activity, and ready-to-use post angles for Programmatic Advertising.
Fresh curated links around programmatic advertising are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this...
Automation is eating advertisers’ workflows. Media buying — once dependent on traders’ skills of budget allocation and bid management — has become the push of a button, where self-...
Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up n...
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...
Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an e...
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...
In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, a...
Leading marketers are taking on more channels, data, and measurement while reducing fragmentation, with connected customer data emerging as a key performance driver. StackAdapt (ww...
Personalization at Scale Edges Closer With AI Interactive Ads
Personalization at Scale Edges Closer With AI Interactive Ads
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get...
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The po...
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Adverti...
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers a...
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...
AI, connected TV, programmatic buying reshape Indias digital ad market
AdPlayer.Pro introduces a comprehensive CTV ad-serving platform built for enterprise broadcasters, OTT/FAST platforms, streaming services, and media companies that need independent...
Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA yo...
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.