Social Media Ideas for Programmatic Dooh

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this...

T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new meas...

Saudi Media Enters Fourth Stage as Programmatic DOOH and AI Reshape GCC Advertising

A structural shift from saturated digital performance to programmatic DOOH and agentic AI is transforming Saudi Arabia’s marketing and media unit economics. The commercial media an...

Lumo’s e3 brings real-time carbon reduction to DOOH in NZ

Lumo, in partnership with Cruxx and Latch, has released a carbon-aware bid layer for digital out of home advertising. The post Lumo’s e3 brings real-time carbon reduction to DOOH i...

Jolt launches AI-optimised digital out of home in Aotearoa

Reach or precision? Jolt's Spark AI, live in New Zealand this month, is a bet that advertisers shouldn't have to choose between them. The post Jolt launches AI-optimised digital ou...

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...

TVNZ backs Youdooh’s next stage of growth

TVNZ is backing the next wave of screen advertising, taking a 15% stake in digital out of home advertising platform Youdooh. The post TVNZ backs Youdooh’s next stage of growth appe...

Target Cautiously Considers Placing Digital Screens for Ads in Stores

Target Cautiously Considers Placing Digital Screens for Ads in Stores

Target Cautiously Considers Placing Digital Screens for Ads in Stores

Target Cautiously Considers Placing Digital Screens for Ads in Stores

Lumo and OMD NZ partner with Amplified to measure roadside OOH attention

Lumo, OMD NZ and key clients have commissioned Amplified to measure attention across digital and static OOH advertising in New Zealand. The post Lumo and OMD NZ partner with Amplif...

VMO New Zealand installs new digital screen in Queenstown

VMO New Zealand has installed a new large format, double-sided digital out of home screen at Five Mile Shopping Centre in Queenstown. The post VMO New Zealand installs new digital...

Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...

From Pricing to Promotions: ePaper’s New Opportunity in Retail Media

ePaper helps retailers turn static store surfaces into dynamic, low-power retail media opportunities that generate revenue and improve efficiency.

oOh!media Locky Dock stations unlock new street audience in Dunedin

oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...

Digital Signage Just Got Smarter Here’s What Changed

Discover how interactive digital signage, self-service kiosk solutions, AI in retail, and interactive retail media are transforming customer experiences.

Fan Club Billboards: How to Buy an Ad for Your Idol in LA

Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...

Customer engagement strategies driving digital signage market growth

Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF

Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media netw...

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

A Bigger Role For Retail Media Comes With A Higher Bar For Measurement

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, conn...

Introducing Vertical Video Unification with Display & Video 360.

Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...

Austin expands downtown digital kiosk network with 10 installations planned by year-end

The city of Austin, Texas, plans to have 10 interactive digital kiosks installed downtown by the end of 2026, expanding public access to navigation tools, transportation informatio...

Yodeck Launches AI Agent for Digital Signage Management

New MCP-Powered tool helps content and marketing, IT administrators, and multi-location operators manage everyday digital signage tasks faster and more easily Yodeck, the Intellige...