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Fresh curated links around perfumes are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
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In a scent market driven by discovery and personalization, these perfume boutiques are luring consumers with spaces of intimate exploration, a sense of community belonging, and uni...
“Perfume has always been deeply personal,” says Gill Smith of The Perfume Shop. “But we’re seeing it take on an even more meaningful role in our customers’ lives.” According to the...
Entering Printemps New York’s beauty floor feels like stepping into a sophisticated Candy Land where, instead of mouthwatering confections, you find jewel-like perfume bottles at e...
Prada has introduced new fragrances in the Prada Olfactories collection of luxury, limited distribution fragrances: Compulsion, Malombra, Nylon Noir, Pink Flamboyance, Tainted Viol...
French niche line The Different Company has launched Extraits Extrêmes, a new collection of five fragrances: Crazy Tubéreuse, Gin-Seng, Gothic Incense, Maddy and Salty Kiss...
Have you ever worn a perfume that felt perfect at breakfast but completely wrong by dinner? I have. A soft skin scent can be lovely for a quiet office morning, yet almost disappear...
Ten stunning scents guaranteed to garner compliments.
The interesting part is that perfume has become cultural. Young people don’t just want a famous brand any more. They want to know who created the perfume. They want to know where i...
Arabian-inspired scents known for their longevity and warm notes are now available on the high street, with Boots stocking five new Jawhara Eau de Parfums priced at £14.99 for 100m...
Meet your new signature fragrance.
Perfumes, body mists, and fragrance oils our editors are applying on repeat.
For 93MIL Perfumes, we crafted a brand identity and packaging system rooted in the idea of presence, light, and transformation....
Sales at Selfridges’s fragrance hall on Oxford Street are up almost 20 per cent on last year, while average customer spending on perfumes has increased by nearly a fifth compared w...
Christian Dior has introduced Dior Paradise, the latest addition to their upscale La Collection Privée Christian Dior fragrance series...
A new wave of summer scents is reclaiming the art of aromas that instantly teleport us to far-flung holiday destinations. As summer heats up and the travel season begins, fragrance...
Your farmers’ market has nothing on these mouthwatering fragrances.
If you haven't picked a signature summer scent yet... what are you doing? We all wish smell-a-vision existed, but since it doesn't (yet) we are making it easy to find the perfect p...
Not your standard floral.
Whether you want to smell like gelato, a rose garden, or an Aperol spritz, you’re in luck.
Jean Paul Gaultier has launched Les Ateliers Gaultier, a new luxury collection with six fragrances: Ambre Tatouage, Cuir 1976, French Oud, Musc Terrible, Rose Palace and Santal Pan...
I once worked on a project where I had to create the perfume of the future. My idea at the time was that in the future most ingredients will eventually become forbidden. So perfume...
'The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up'
A spot for the Daisy Mists from Marc Jacobs: Lemon Spritz, Mandarin Fizz, Tropical Glow and Vanilla Gourmand.
Long-lasting and travel-friendly? Sign me up!
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