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“Perfume has always been deeply personal,” says Gill Smith of The Perfume Shop. “But we’re seeing it take on an even more meaningful role in our customers’ lives.” According to the...
In a scent market driven by discovery and personalization, these perfume boutiques are luring consumers with spaces of intimate exploration, a sense of community belonging, and uni...
The interesting part is that perfume has become cultural. Young people don’t just want a famous brand any more. They want to know who created the perfume. They want to know where i...
I once worked on a project where I had to create the perfume of the future. My idea at the time was that in the future most ingredients will eventually become forbidden. So perfume...
Autumne West, national beauty director at Nordstrom, has noticed growing consumer interest in peach fragrances. “We’re seeing customers reach for fragrances that feel juicy and bri...
Mass production and overconsumption are real issues facing the beauty industry, with the fragrance market, in particular, being overrun with new launches. [...] Approximately 6,000...
Meet the transformative note defining a new generation of fragrance.
What lives in the air for a limited time, then vanishes? Perfume, of course. And music, too. Perhaps that’s why they’re now coming together in unexpected ways, from scented concert...
Sales at Selfridges’s fragrance hall on Oxford Street are up almost 20 per cent on last year, while average customer spending on perfumes has increased by nearly a fifth compared w...
Shoppers can currently get my favourite perfume, Rabanne’s Fame Parfum, for under £100 thanks to two combined promotions - and to make the double deal even better there’s a free gi...
The very best of perfumery in 2026
A new wave of summer scents is reclaiming the art of aromas that instantly teleport us to far-flung holiday destinations. As summer heats up and the travel season begins, fragrance...
The Jawhara fragrance blends cedarwood and creamy vanilla without the luxury price tag.
As the chief “nose” for Bath & Body Works, Ms. Testa-Gough is in charge of finding the next Japanese Cherry Blossom. That single scent has generated more than $1.5 billion in s...
According to Fortune Business Insights, the global perfume market is projected to reach approximately USD 53 billion in revenue in... The post 7 Trending Fragrance Notes Everyone I...
It's finally launched.
Jo Malone London has launched Scent Scanner, a personalised fragrance wardrobe experience available exclusively on social media platform Pinterest. The Scent Scanner, which is bein...
From milky bases to floral and fruit combinations.
Welcome to the Facticerie, recognized by Guinness World Records as the planet’s largest collection of oversized perfume bottles. This is the passion project of Sudhir Gupta and his...
Arabian-inspired scents known for their longevity and warm notes are now available on the high street, with Boots stocking five new Jawhara Eau de Parfums priced at £14.99 for 100m...
The affordable Jawhara perfume collection is turning heads for its long-lasting fragrance and elegant bottles.
In the jasmine fields of the Nile Delta, flower picking happens before dawn, when the flowers are still closed and their oil is most concentrated. Just a few years ago, a picker co...
Aldi has worked out a top 10
As interest in niche fragrance grows, retailers need to expand their offerings to win over new clientele — or risk getting left in the dust.
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