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The interesting part is that perfume has become cultural. Young people don’t just want a famous brand any more. They want to know who created the perfume. They want to know where i...
Delectable perfumes deserve far more appreciation than they receive. Once dismissed as overly sweet, hyper-feminine, or adolescent, the best gourmand fragrances have since evolved....
The launch pushes Snif into a men’s fragrance assortment still largely ed [sic, presumably they meant dominated?] by established designer names. Ulta currently spotlights brands in...
We spoke to the legend who created it.
Mane’s Elixiris co-extract recently earned the “Most Innovative Ingredient” award at the 2026 World Perfumery Congress, presented by the American Society of Perfumers. Created thro...
Every season, we have a new fragrance note that everyone's obsessed with. This fall? It's all about the fig. The mulberry fruit with a violet hue is beloved in the perfume world. E...
Launching with the retailer on Sept. 14, Anecdotes by Artists spotlights a new nose as the "artist" behind each collection.
The very best of perfumery in 2026
Global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances face a second antitrust investigation by Indian authorities, according to a regulatory docu...
Ask a perfumer where scent is headed and you get two answers that sound like they belong to different centuries. One points to the lab, where an artificial-intelligence company is...
After weeks of anticipation from shoppers, the 2026 Harrods fragrance advent calendar has officially sold out in a matter of hours – even faster than last year. We might be a mere...
Fragrance has a unique ability to transport us back in time. Whether it's getting ready with friends before a night out, dancing until sunrise or the excitement of discovering your...
US beauty growth was driven by a boom in fragrance demand in the first half of 2026, according to new data from market research firm Circana. Prestige retail beauty sales increased...
Discover seven fall fragrance trends, from cozy gourmand and vanilla scents to fruity, floral and spicy spritzes from brands like Phlur, Summer Fridays and Henry Rose.
Coty outlined a wide-ranging FY2027 innovation programme across its Prestige portfolio. Key initiatives include BOSS Bottled Beyond for Her, alongside further investment in Burberr...
Geraldine Nicolai, global head of fine fragrances at Givaudan, tells Allure that garden vegetables may just be the next gourmand. They offer us something fresh while still being “j...
A new icon is here.
Five thoughtfully formulated scents bring the brand's ingredient-led ritual to fragrance, built on one idea: Nothing in the Way LOS ANGELES, Sept. 8, 2026 /PRNewswire-PRWeb/ -- Maj...
The beauty launch revolution continues with Old Navy, everyone's favorite affordable fashion retailer, and a new beauty brand called Old Navy Beauty Co. The first launch includes a...
Gap just brought back a beloved '90s staple, and no – it's not clothing! Launching online and in stores from Gap Beauty is a reimagination of its iconic fragrance collection. Origi...
Head-turning in all the right ways.
From milky bases to floral and fruit combinations.
Oxford Street has seen plenty of spectacles. This month it got a gelato cart outside Selfridges with Bottega Veneta‘s name on it, and within hours the videos had escaped London ent...
Prada has introduced Paradoxe Sweet Chemistry, a new fruity floral gourmand fragrance for women. Paradoxe Sweet Chemistry is a flanker to 2022's Paradoxe, and follows 2025's Parado...
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