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In a scent market driven by discovery and personalization, these perfume boutiques are luring consumers with spaces of intimate exploration, a sense of community belonging, and uni...
The Scentphony machine delivers two sprays of fragrance for $1, providing a convenient option for consumers looking for a fast, low-cost refresh while on the go. Each unit features...
Launched in 2016, this perfume remains a hot topic on #PerfumeTok and r/fragrance, and it even surpassed Chanel as the most popular fragrance in the world. And the brand has contin...
A quick spot for L'Occitane Néroli Orchidée.
Mass production and overconsumption are real issues facing the beauty industry, with the fragrance market, in particular, being overrun with new launches. [...] Approximately 6,000...
As part of the Grasse revival, one of the world's largest fragrance companies, DSM-Firmenich, opened Villa Botanica, a private retreat for its top perfumers to discover new smells....
What lives in the air for a limited time, then vanishes? Perfume, of course. And music, too. Perhaps that’s why they’re now coming together in unexpected ways, from scented concert...
Cold Milk. Fig Milk. Coconut Milk. No, this isn’t my grocery list for the week. Those are the scent notes on the bottles of perfumes I saw on a recent visit to my local cosmetics c...
According to Guerlain, Vanille Planifolia has now been the No. 1 best-selling product on its website for five months straight. The fragrance sold out on Guerlain’s e-commerce site...
Domestic players are moving beyond familiar notes such as tea, osmanthus, chrysanthemum, and jasmine, identifying and commercializing native botanicals that can set them apart in a...
From the pond to the vanity.
The French niche fragrance brand closed 2025 with retail sales of about 80 million euros, up more than 70 percent year-over-year, with much of that organic gains. Freestanding stor...
This is the perfume trend that smells like warm summer skin.
Whether you’re into soft, barely-there skin scents or bold, head-turning blends, these Malaysian fragrance brands make it easy to smell good without blowing your budget.
The newest It-scents on the scene.
The summer holiday fragrance blends coconut milk, bergamot, pink pepper, lemon, ylang ylang, musk and cedarwood
At the Fragrance Foundation’s annual luncheon, the company announced the winners of its Lifetime Achievement Perfumer recognition and the Game Changer Award. Honorine Blanc, Master...
Flower fields once blanketed Grasse, France, where blossoms used in Chanel No. 5 are grown. Now luxury brands are reinvesting in the town long known as the perfume capital of the w...
From jammy fruits to café-coded scents, this season’s fragrances are all about indulgence.
From milky bases to floral and fruit combinations.
No lie, it makes you smell mouthwatering.
A Mediterranean delight.
As interest in niche fragrance grows, retailers need to expand their offerings to win over new clientele — or risk getting left in the dust.
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