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In a scent market driven by discovery and personalization, these perfume boutiques are luring consumers with spaces of intimate exploration, a sense of community belonging, and uni...
Meet your new signature fragrance.
'The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up'
It's finally launched.
Fresh and green.
“Perfume has always been deeply personal,” says Gill Smith of The Perfume Shop. “But we’re seeing it take on an even more meaningful role in our customers’ lives.” According to the...
Christian Dior has introduced Dior Paradise, the latest addition to their upscale La Collection Privée Christian Dior fragrance series...
Autumne West, national beauty director at Nordstrom, has noticed growing consumer interest in peach fragrances. “We’re seeing customers reach for fragrances that feel juicy and bri...
newhologram:
A spot for the Daisy Mists from Marc Jacobs: Lemon Spritz, Mandarin Fizz, Tropical Glow and Vanilla Gourmand.
The interesting part is that perfume has become cultural. Young people don’t just want a famous brand any more. They want to know who created the perfume. They want to know where i...
'Wow wow wow! I am shook. This perfume smells amazing. The design is soo soo cutesy and makes my desk look soo soo put together'
Entering Printemps New York’s beauty floor feels like stepping into a sophisticated Candy Land where, instead of mouthwatering confections, you find jewel-like perfume bottles at e...
French niche line Memo has launched Omnia Omnibus Ubique, a new Harrods-exclusive fragrance...
The Jawhara fragrance blends cedarwood and creamy vanilla without the luxury price tag.
Sales at Selfridges’s fragrance hall on Oxford Street are up almost 20 per cent on last year, while average customer spending on perfumes has increased by nearly a fifth compared w...
I once worked on a project where I had to create the perfume of the future. My idea at the time was that in the future most ingredients will eventually become forbidden. So perfume...
Ten stunning scents guaranteed to garner compliments.
Perfumes, body mists, and fragrance oils our editors are applying on repeat.
Your farmers’ market has nothing on these mouthwatering fragrances.
Shoppers can currently get my favourite perfume, Rabanne’s Fame Parfum, for under £100 thanks to two combined promotions - and to make the double deal even better there’s a free gi...
If you haven't picked a signature summer scent yet... what are you doing? We all wish smell-a-vision existed, but since it doesn't (yet) we are making it easy to find the perfect p...
This might sound unhinged, but trust me — it's the ultimate fragrance life hack. I can love a perfume, but once I apply it to my décolletage or neck, it can become overwhelming. A...
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