Latest updates for Martech Technology

Fresh curated links around martech technology are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Marigold Appoints Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer
  • McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing
  • How marketing technology is changing competitive advantage

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martechseries.com /1 month ago

Marigold Appoints Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer

New leadership hires signal Marigold’s commitment to AI-driven innovation and product excellence across its commercial portfolio Marigold, a global marketing technology company foc...

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martechseries.com /1 month ago

McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing

Veteran-founded Texas company ships a 42-document AI strategy engine and proprietary threat intelligence network built for small businesses by a small business. McCrossen Marketing...

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agilitypr.com /1 month ago

How marketing technology is changing competitive advantage

Competition in modern markets is no longer defined only by product quality or pricing. Businesses now compete through speed, data intelligence, customer understanding, and the abil...

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elearningindustry.com /1 month ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

Implementing a well-structured MarTech stack is vital for business growth. In this article, we explain how to build a MarTech stack for your company and reach success. This post wa...

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martechseries.com /2 weeks ago

Maxeemize Helps Businesses Future-Proof Marketing with Integrated AI + Human Strategy Model

A fully integrated AI + Human Strategy framework, designed to help businesses adapt to rapidly evolving digital landscapes and achieve consistent growth> Maxeemize, a leading di...

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marketingtechnews.net /1 week ago

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed f...

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martechseries.com /1 month ago

The Rise Of AI Discovery Engines: Martech Strategies Must Adapt To Machine-Led Search

The digital discovery environment is in the midst of a significant shift, changing how users search, assess, and engage with information online. For decades, traditional search eng...

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adweek.com /1 month ago

This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

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martechseries.com /5 days ago

VS Media Enters the AI Smart Living Sector to Explore New Growth Opportunities

VS Media Holdings Limited (“VS Media” or the “Company”), a company managing a global network of digital Creators who create and publish content to social media platforms such as Yo...

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martechseries.com /5 days ago

Market Logic Network Strengthens Conversion-Focused Video Editing for Modern Businesses

Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LL...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency

The Trusted B2B Marketing Show Expands Its Brand to Help Small and Mid-Sized B2B Service Companies Turn Content Into Revenue Market Better, the B2B marketing show trusted by 10,000...

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martechseries.com /2 days ago

FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners

New Marketing Intelligence System helps FMG teams improve execution and better support the large enterprises and more than 80,000 financial advisors and insurance professionals the...

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martechseries.com /2 weeks ago

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the...

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martechseries.com /1 month ago

Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns

Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The part...

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marketingtechnews.net /1 month ago

Choosing an email marketing platform to consolidate tech stacks

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automati...

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martechseries.com /1 month ago

The Semantic Shift: How AI Discovery is Reshaping Global Martech Strategy

In an AI-driven buyer landscape, being “found” is no longer enough; being understood is what drives measurable results. Long before modern marketing existed, humans communicated so...

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rudderstack.com /1 month ago

The agentic shift in martech: Three examples

See how companies use AI agents to automate infrastructure, tracking, and analytics workflows, cutting weeks of work down to hours.

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martechseries.com /1 month ago

Five9 Appoints Jay Lee as Chief Marketing and Growth Officer

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Plat...

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marketingtechnews.net /1 month ago

Agentic AI in marketing workflows gains traction among companies

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers...

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martechseries.com /1 month ago

Highwire Launches AcroAI, the Most Advanced Agentic AI Platform for Marketing and Communications Clients

Innovative platform amplifies Highwire’s expert counsel, turning complexity into competitive advantage Highwire, a strategic marketing and communications agency at the intersection...

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martechseries.com /3 weeks ago

Captello Launches Intelligent Scanner: Revolutionizing Event Data Capture with a Single Button

The world’s simplest and most powerful event scanner, now with AI-powered enrichment and conversation intelligence capabilities. Captello, a leader in event technology solutions, i...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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