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This is a Fujica GL690 Professional an interchangeable lens medium format rangefinder camera made by Fuji Photo Film Co., Ltd. starting in January 1974 in Tokyo, Japan. The GL690...
Discover the 13 most popular Fujifilm recipes of all time used by Fujifilm photographers worldwide. From cinematic night looks to nostalgic Kodak-style tones, these film recipes he...
Fujifilm has officially unveiled the X-T30 III, the latest addition to its X Series lineup. Designed specifically for the “hybrid” market—content creators who require high-quality...
FUJIFILM has cut the GFX100 II by $500, bringing the 102-megapixel large format hybrid down to $7,999.95, while applying the same $500 instant saving to many of the GF lens lineup....
Left to right: Yuji Igarashi, General Manager, Professional Imaging Group Jun Watanabe, Head of Product Planning, Professional Imaging Group Makoto Oishi, Senior Manager of GFX pro...
The Fujifilm X-E5 is a compact, rangefinder-style APS-C camera with a 40-megapixel sensor, in-body stabilization, and a $1,700 body-only price tag. That combination sounds compelli...
Fujifilm is taking its Instax brand on the road this summer with the launch of the 2026 Instax Capture the Joy Tour, a nationwide experiential event designed to give consumers hand...
Inspired by Kodak’s new VERITA 200D motion picture film stock, this Verita 200D film recipe for Fujifilm cameras delivers warm cinematic colors, rich contrast, and a nostalgic retr...
In a new long-form video on the Strada YouTube channel, filmmaker and tech innovator Michael Cioni explores the FUJIFILM GFX ETERNA 55 alongside Panavision Ultra Panatar II 1.3x an...
The “In Our Film+ Era” experiential pop-up by Fujifilm through its Instax line brought together photographers, content creators, and media guests at Openhouse World in Makati, tran...
Minna Camera, a popular camera and lens marketplace in Japan, keeps rigorous data on the best-selling equipment. The company has just shared the 30 most-sold prime lenses, and the...
FUJIFILM has released firmware version 1.06 for the GFX ETERNA 55, improving external monitoring latency in 4K 4:3 mode and fixing several bugs, including a camera freeze when usin...
Fujifilm Superia Premium 400 is one of the last colour-negative films still manufactured by Fujifilm in Japan. In this article, I’ll reveal the colours, contrast, and resolution pr...
FUJIFILM Philippines, Inc. last week launched its latest entry model instant film camera, the instax mini 13, in the country. The instax mini 13, which was announced by parent Fuji...
Choosing a camera to pack for a spontaneous train trip sounds simple until you realize your heavier kit is the reason you leave it at home. The Fujifilm GFX100RF sits in an unusual...
Fujifilm's camera lineup in 2026 spans everything from compact fixed-lens cameras to 102-megapixel medium format monsters, and choosing the wrong one is an expensive mistake. Knowi...
Independent agency Rise & Shine has been appointed to launch Fujifilm New Zealand’s global experiential retail concept in Auckland. The post Rise & Shine launch Fujifilm’s...
The Fujifilm X100VI has been supply-constrained for more than two years. The camera launched in February 2024, and as of April 2026, availability remains spotty: Fujifilm's own US...
Fujifilm's GFX system produces some of the most detailed, tonally rich files available to working photographers today, and the lens lineup is both the system's greatest strength an...
Fujifilm has announced that it will offset 100 percent of its group companies' electricity usage in the United States and Canada using renewable energy certificates (RECs) from a n...
All Fujifilm, All the Time! We’ve been talking about doing a show dedicated to Fujifilm for a while now, and the time has finally arrived! While Fuji often catches flak for the num...
The company said it is sharpening its strategic focus around areas it describes as long-standing core strengths, including technical chemistry, in-house research and development, o...
The Fujifilm X-T5 has been on the market for nearly four years, and the question of whether it still holds up is worth asking seriously. At 40 megapixels in an APS-C body priced we...
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