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Fujifilm instax Pal 2: price, specs and release date

Fujifilm has launched the $169.95 instax Pal 2, a redesigned palm-sized digicam with a sharper 10-megapixel sensor and styling that would not look out of place in a James Bond movi...

Why Fujifilm Survived the Digital Apocalypse That Killed Kodak

Walk into a department store in Tokyo and you can buy an anti-aging skin cream made by a camera company. It is called Astalift, and the collagen and antioxidant science inside the...

Fujifilm announces partnership with ePac Flexible Packaging

The landmark alliance will scale Fujifilm’s J Press FP790 water-based digital inkjet technology across ePac’s global footprint, expanding capacity for brands of all sizes.

FUJIFILM launches the instax Pal 2 digital camera

FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of the next generation of its unique, ultra-portable instax Palв„ў digital camera series – instax Pal 2...

Fujifilm and Google Launch New Google Photos Print Store

Fujifilm has announced "Fujifilm for Google Photos Print Store," a new print storefront that brings physical photo printing to Google Photos users. [Read More]

Fujifilm breaks into top 3 digital camera makers, buoyed by female fans

FUJIFILM introduces the instax SQUARE 2 instant camera

FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of its instax SQUARE 2в„ў instant camera (hereafter SQUARE 2), the latest iteration in its iconic and p...

Fujifilm Invests Another $19 Million To Expand Instax Production

Fujifilm has announced a 3 billion yen investment in its Instax production facilities, equivalent to nearly $19 million at current exchange rates. It follows an even greater Instax...

FUJIFILM instax SQUARE 2 insant camera first look

FUJIFILM recently announced the launch of its instax SQUARE 2 instant camera the latest iteration in its iconic and popular instax  SQUARE product lineup. SQUARE 2 brings a refresh...

Fujifilm VF-GFXC2 viewfinder, ProRemote app specs

Fujifilm has revealed a dedicated EVF and a remote-control app for the GFX ETERNA 55, both debuting at IBC2026 in Amsterdam.

FUJIFILM instax Pal 2 digital camera first look

The FUJIFILM  instax Pal 2 digital camera is in for review and this will be a certain hit in my opinion when you see the size of it. The FUJIFILM Pal 2 brings a host of new feature...

Fujifilm’s Pal 2 is a complete redesign and a more direct challenge to the Charmera

The Pal 2 drops the original's rounded shape for a rectangular, retro body and adds new hardware specs. Fujifilm is also launching the Instax Link Wide 2 printer alongside it.

The Google Photos print store just got a Fujifilm upgrade, with new options coming soon

Fujifilm is now running Google Photos' US print service, expanding the ways you can see your photos in physical form.

FUJIFILM launches the instax Link WIDE 2 smartphone printer

FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of the next generation of its WIDE-format smartphone printer – the instax Link WIDE 2в„ў smartphone pri...

Fujifilm’s Instax Square Lineup Gets a Well-Rounded, Moodier New Camera

Fujifilm has announced the Instax Square 2 instant camera, the latest addition to the company's popular, iconic Instax Square family of products. [Read More]

Fujifilm Updates the instax Pal 2 and Link WIDE 2 With New Capture and Print Tools

Fujifilm has announced the instax Pal 2 digital camera and instax Link WIDE 2 smartphone printer, updating the Pal with an optical viewfinder and adding a new Photo Mixer collage f...

Fujifilm price rise: cameras, GFX and instax

Fujifilm Japan has raised camera prices by up to 15% and instax by up to 23%. Europe moved in summer, and the US could follow soon.

The Fujifilm Instax Pal 2 Digicam Looks Nothing Like its Weird Predecessor

Fujifilm has announced the Instax Pal 2, a tiny digital camera that has an all-new, analog-inspired look and a lot of changes. [Read More]

Fujifilm's Instax Pal 2 can plug directly into your smartphone to transfer images

The small digital camera combines software filters with tactile controls.

Women and Younger Photographers Are Behind Fujifilm’s Meteoric Rise

Much has been made of Fujifilm cracking the top three digital camera makers in terms of overall shipments, even if the situation is a bit more complicated. What's definitely true i...

Fujifilm VF-GFXC2: The GFX ETERNA 55’s EVF, Final Design Shown at IBC 2026

Fujifilm showed the finished VF-GFXC2 electronic viewfinder at IBC 2026, the EVF for the GFX ETERNA 55 that’s been asked about since the camera launched with a monitor only. Fujifi...

FUJIFILM increases its prices

FUJIFILM has raised prices on select digital cameras and interchangeable lenses, citing increased costs in materials, manufacturing, and shipping. Here is what was said in the offi...

The Fujifilm GFX Eterna 55 Is Getting a Very Nice Dedicated Viewfinder

Fujifilm has announced the development of the VF-GFXC2, an external electronic viewfinder (EVF) for the Eterna 55 cinema camera. It promises a mix of high resolution, brightness, a...

Fujifilm Finally Has a Bright, High-Res Viewfinder for the GFX ETERNA 55

Ever since the Fujifilm GFX ETERNA 55 was announced, much less released, it’s been an intriguing camera for many reasons. The first, obviously, is its large-format capabilities, bu...