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If you follow Indian advertising closely, you may notice a familiar pattern: the same handful of actors, cricketers and public…Continue reading on Medium »
Walk through Dubai on any given evening and you’ll notice something. Brands aren’t just advertising here. They’re performing. Every launch…Continue reading on Medium »
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
The company is hoping their star power will help sell the product.
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
Boost your brand’s visibility and credibility with professional celebrity endorsement services from Prachar. Connect your brand with…Continue reading on Medium »
Brand partners are set to be stars at Bravo Fan Fest 2026.
Continue reading on Medium »
At Beautycon 2026, celebrities and creators explore how fandom is fueling beauty sales, brand loyalty and new business opportunities.
Proda is betting the celebrity backing will help the brand enter more mainstream retail outlets.
Celebrity endorsements fall 22% in 2025 as brands shift to influencers
Celebrity endorsements fall 22% in 2025 as brands shift to influencers
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
The Indian marketing landscape has changed dramatically over the last decade. Brands are no longer competing only through traditional…Continue reading on Medium »
Wondering where the A-listers are in ads these days? So was I... The other day, I was chatting with some mates, and we got onto the subject of celebrities in ads. Our references, t...
At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Meta is using owned platforms, television, and Alexandr Wang’s personal feed to launch Muse. One channel is trying to deliver what paid ads cannot.
What does it take for a celebrity beauty brand to become something people care about, even when its famous founder isn’t the one holding the product? It’s a question worth asking i...
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
Celebrities are rarely shy about cashing in on the happiest days of their lives.
Partnerships and celebrity in-casket interviews bring humor to the category.
Pouring one out for Pharrell’s Qream.
A new De’Longhi campaign shows how to make an ordinary product benefit impossible to ignore.
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