Latest updates for Brand-Safety

Fresh curated links around brand-safety are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Google Is Not As Safe A Place To Advertise As TV- VAB
  • Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
  • OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

mediapost.com /1 month ago

Google Is Not As Safe A Place To Advertise As TV- VAB

Google Is Not As Safe A Place To Advertise As TV- VAB

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adweek.com /1 month ago

Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads

Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads

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adweek.com /2 weeks ago

OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS

The company is also testing a larger, image-led ad format and expanding its measurement partners.

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medium.com /1 month ago

Santora Mediatech

The creator economy has become one of the most powerful channels for brands to reach audiences.Continue reading on Medium »

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practicalecommerce.com /2 weeks ago

Guardrails for Google Ads AI

What we tell AI to exclude is as important as what to target. The post Guardrails for Google Ads AI appeared first on Practical Ecommerce.

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stoppress.co.nz /5 days ago

Around the World: Cinema ad confronts Meta over teen safety

Media expert Antony Young rounds up global industry headlines. This week, a powerful ad is confronting Meta over teen safety. The post Around the World: Cinema ad confronts Meta ov...

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blog.hubspot.com /2 weeks ago

AEO for brand marketing: How to ensure your brand narrative shows up accurately in AI results

Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That job has gotten harder.

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prunderground.com /2 weeks ago

The Brand Friendly Opens Pre-Launch Ahead of November 16 Launch for Brand + Campaign Audits

"From frantic to friendly...fast." - Atlanta-based consultancy invites businesses to join for early access to audits that uncover hidden creative licensing risks. The post The Bra...

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adweek.com /1 month ago

Brands Keep Greenlighting Ads That Many Find Racially Insensitive

Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of reme...

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nytimes.com /1 month ago

Risks for Clicks: Why Online Influencers Push Shock Content

A growing number of social media creators are pushing the boundaries of safety and good taste to feed algorithms and win followers.

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adweek.com /1 week ago

Why Branded Entertainment Goes Unwatched and What To Do About It

Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.

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martechseries.com /2 weeks ago

Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube

Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators Pixability, the leading...

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roboticmarketer.com /2 days ago

Implementing marketing governance models to safeguard brand consistency in expansion phases

Expansion into new markets, digital platforms, or partnerships requires precision and structure to protect brand integrity. As companies grow or The post Implementing marketing gov...

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gdusa.com /1 month ago

Rubrik and Redscout Address AI Era Security Threats

Redscout’s new brand platform for Rubrik underscores the security and AI operations company’s role in building for a new and ever-evolving threat landscape. A national ad campaign...

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adweek.com /1 week ago

When Everyone Has the Same Technology, What Sets Brands Apart?

This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […...

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businessinsider.com /1 month ago

Amazon's fight with the FTC contains an uncomfortable lesson for advertisers

Ad insiders advise CMOs to keep calm, check their exposure, and seek independent measurement in the wake of the lawsuit.

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adland.tv /1 week ago

Brands Make Bold Statements: Week of October 16th

Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more

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tracking.swap.fm /1 month ago

Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...

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adweek.com /1 month ago

Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial

Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.

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adexchanger.com /2 weeks ago

How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages. The post How Mitra9 Adverti...

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rappler.com /1 month ago

[DECODED] When regulation lags, how do organizations protect their truth?

The more advertisers invest in truth, the more trust they build — not just for their respective organizations, but even for our information ecosystem

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welivesecurity.com /2 weeks ago

Inside a brand deal scam targeting YouTube creators

A plausible-sounding sponsorship offer could mask an attempt to compromise your Google account

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malaymail.com /1 week ago

Creative content drive must be matched by child online safety measures, says Fahmi

KUALA LUMPUR, Oct 14 — Efforts to promote creative content on digital platforms must go hand in hand with measures...

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blog.google /4 days ago

Expanding our defenses against financial scam ads

We’re introducing new safeguards in early 2027 to help protect people in the U.S. and Canada from financial scams.

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Sources covering Brand-Safety

feeds.jamaicanews.net

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feeds.kyrgyzstannews.net

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feeds.nytimes.com

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feeds2.feedburner.com

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adland.tv

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blog.hubspot.com

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