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The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
Advertisers can control where adspend is directed and the behaviours expected from partners.
The platform’s first chief business officer explains why safety measures are providing growth for the company.
The creator economy has become one of the most powerful channels for brands to reach audiences.Continue reading on Medium »
Discover how brands are navigating increased risks in their marketing campaigns as consumer trust declines. Explore strategies to manage viral challenges and maintain credibility i...
Brand collaborations sound straightforward until you’re inside one that isn’t. Here’s what I look for before saying yes — and the green…Continue reading on Medium »
The option will help brands avoid reaching people who don’t want to see their promotions, or people who legally cannot be targeted.
avoid-the-gamble-protect-your-brand
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summ...
Make your BFCM bets defensible: simulate audience reactions before launch.
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...
Ad insiders advise CMOs to keep calm, check their exposure, and seek independent measurement in the wake of the lawsuit.
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
Anti-advertising can have an impact, and brands need to be aware of it.
Social media success often relies on a brand having already achieved a wider impact culturally through traditional media, because all channels have value.
This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...
Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake follo...
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time. The post AI Overviews Visibility: A Reliable Way To Trac...
How to balance innovation risk with consumer trust and brand authenticity.
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US televis...
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