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Win Clients with a Sharper Brand Strategy in AtlantaBrand strategy in Atlanta is no longer a nice-to-have. It is the difference between being remembered and being ignored. With new...
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
Known for its iconic green logo and the promise of a remarkable coffee experience, no doubt that Starbucks is a global phenomenon. Behind the aroma of freshly brewed coffee and the...
Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for t...
Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets. The post Soft...
It all starts with that iconic leaping cat— fast and impossible to ignore. Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into m...
Visual communication is now one of the primary ways buyers judge credibility, understand value, compare options, and decide whether a brand deserves attention. In a market crowded...
Nestle’s marketing strategy complements its tagline, “Good Food, Good Life,” with campaigns that convert. From Nestle’s social media strategy to its in-store promotional banners,...
IKEA’s marketing strategy is straight-up genius… And it’s why they’re a household name everywhere, not just for those sneaky-flat-pack shelves that take forever to assemble, but fo...
Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...
In a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? Dove’s digital marketing strategies demonstrate how you can...
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermo...
Digital campaigns are getting crowded. AI tools can now produce content at a speed that would have sounded absurd two years ago. Most brands can look competent now; that has stoppe...
Are you wanting to launch your brand but have no idea where to start? Your brand is a lot more than just your product — it’s an expansion of you. From your brand's core values to e...
How many brands can boast a monogram recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity...
De Moraes has previously worked at McCann London, Orange Panther Collective, Publics Poke, Grey and VCCP.
Not everyone has an adventurous spirit, and there’s no obligation for anyone to be adventurous. However, there are individuals who defy limits, offering us a perspective on the wor...
Discover what a service strategy plan is and why it is essential for your organization's success. Learn how to create an effective plan that aligns services with business goals and...
If you’re a coffee lover, you’ve probably savored a cup of Nescafe at some point in your life. With its rich history and an array of coffee offerings, Nescafe has become a househol...
With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s marketing strategy and campaigns are rooted in two ‘A’s’–Accessibility and Availability. It has 10,622 stores across 24 cou...
No doubt that “The Best a Man Can Get” is one of those lines everybody knows. It’s a phrase that shaped how generations understood Gillette’s mix of performance and everyday groomi...
Learn how to drive incremental sales with extensions that strengthen your brand
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