Latest updates for Athletic Footwear

Fresh curated links around athletic footwear are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Analyst Says Nike’s No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many
  • What Teens Want in Shoes Now: These Casual Brands Are Edging Their Way in as Top Athletic Brands Lose Some Ground
  • Academy’s Insulated — But Not Immune — From Athletic Lifestyle Softness

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Fresh articles and ideas

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wwd.com /1 month ago

Analyst Says Nike’s No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many

In athletic performance footwear, UBS is bullish on the On Holding, Deckers Outdoor, Amer Sports, Wolverine Worldwide and Under Armour brands.

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wwd.com /1 week ago

What Teens Want in Shoes Now: These Casual Brands Are Edging Their Way in as Top Athletic Brands Lose Some Ground

Teen spending on footwear was better in this year's Piper Sandler study, but athletic brands also are losing share to non-athletic shoe preferences.

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wwd.com /1 month ago

Academy’s Insulated — But Not Immune — From Athletic Lifestyle Softness

While Academy has less exposure to footwear than its competitors in the outdoor sports retailer channel, it might still reduce back half outlook.

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wwd.com /1 month ago

Hoka Launches at Academy, While Bright Spots Emerge Within Nike and Jordan Businesses

Academy's launching Hoka in select stores and online this fall, while Nike continues to resonate and work boots remain a strong shoe category.

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fastcompany.com /2 days ago

Why this athletic training shoe startup thinks it can run with the big boys like Nike and Adidas

The athletic footwear market is as competitive as the customers it serves. Brands like Nike, Adidas, Under Armour, and New Balance, along with relative newcomers such as Hoka and O...

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wwd.com /3 weeks ago

Skechers is Getting Into the Super Shoe Game

The latest entry in the Skechers Aero Series is the Aero Elite, the brand's first super shoe designed for racing.

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wwd.com /1 month ago

San Francisco 49ers’ Christian McCaffrey Has a Signature Shoe for Strength Training Enthusiasts

Performance activewear brand While On Earth has added a cross-functional shoe tested by McCaffrey that's perfect for training.

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forbes.com /1 month ago

New Tennis Footwear Brand Vie Artletique Launches During U.S. Open

Created to intersect sport with art, the new Vie Artletique tennis shoe brings premium performance materials into tennis

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wwd.com /1 month ago

Adidas Extends Footwear, Apparel Sponsorship of Overtime Elite High School Basketball Leagues

Adidas will also offer athletes access to a range of professional development opportunities to help them navigate NIL deals.

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wwd.com /3 weeks ago

How to Make Sure Your Customers Stay Loyal: Comfort, Quality, Emotion Are Key for Footwear Brands

Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience...

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eonline.com /4 days ago

Finally, Skechers Basketball Shoes You'll Want to Wear Off the Court

With the NBA season starting back up, we need to have our courtside outfit set for our (potential) big moment. And while we take inspiration from other celebrity courtside styles f...

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wwd.com /3 weeks ago

How Footwear Is on the Upswing at Kohl’s

Telsey Advisory Group's chief investment officer Dana Telsey said the retailer is seeing 'renewed momentum' in footwear.

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wwd.com /1 month ago

The Lack of Newness in Sneakers Is Actually Creating Opportunity for One Brand

A new Stifel survey noted that Asics and its Gel 1130 are gaining traction among teens, while the On and Hoka brands are a "tough sell" for the younger consumer.

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retaildive.com /3 days ago

Teen spending up 6% as they trade athletic apparel for fashion

While footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.

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sneakerbardetroit.com /1 month ago

Up There Athletics x adidas Evo SL ATR Releases September 17th

The adidas Adizero Evo SL has quickly cemented its status as a popular running shoe for the brand, and Up There Athletics has wisely leveraged that popularity for their new version...

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wwd.com /1 month ago

Dick’s Ed Stack: Inventory Misalignment Is the Problem in Athletic Footwear, Not Demand

Dick's executive chairman Ed Stack said athletic footwear's problem centers on overcapacity in legacy silhouettes and undercapacity on new shoes.

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sneakerbardetroit.com /1 month ago

Sha’Carri Richardson Debuts Swarovski Nike Vomero Premium for Athlos A26

Sha’Carri Richardson is getting a custom Nike Atelier collection for Athlos A26 in London, with the city’s wet weather playing a big part in the design. Reflective finishes, worn t...

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forbes.com /1 day ago

Former Reebok Leaders Launch Unsung, A Training Shoe Brand Built For Team Athletes

Unsung, a new Boston sneaker brand from former Reebok leaders with Patrice Bergeron as an advisor, debuts the Snapback Trainer for hockey and lacrosse athletes.

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prunderground.com /3 weeks ago

Indetexx Launches Full-Container Supply of Brand-New Basketball and Football Shoes

Indetexx now offers dedicated full containers of brand-new basketball and football shoes for global importers, with packing lists and pre-shipment quality checks. The post Indetexx...

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eonline.com /4 days ago

DSW Has Nike and Adidas Sneakers on Sale for Under $80

A pair of trendy sneakers that feel as good as they look can make getting dressed—and getting around—feel easier, especially when you can find a covetable sneaker for less, which i...

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wwd.com /2 weeks ago

This Heritage Boot Player and a Chinese Sneaker Brand Are Among the Fastest Growing U.S. TikTok Shoe Shops

The top three U.S. TikTok shoe shops for the last 12 months ended September 2026 are Crocs, HeyDude and QVC.

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wwd.com /1 month ago

The 5 Shoe Categories That Drove $447.9 Million in Sales on TikTok Shop During the Last 12 Months

Not surprisingly, sneakers took home the biggest share of the pie.

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wwd.com /4 days ago

Why Making a Wider Toe Box Is a New Focus for Running Brands

Designers from Nike and Hoka spoke to FN about the benefits of the changes, which go beyond mere wideness.

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whowhatwear.com /1 month ago

Loafers Just Aren't Cutting It for Me—These New Trainer Releases Are Already Streets Ahead for 2026

Best foot forward.

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Sources covering Athletic Footwear

sneakerbardetroit.com

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footwearnews.com

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eonline.com

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fastcompany.com

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forbes.com

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prunderground.com

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