Latest updates for Athletic Footwear

Fresh curated links around athletic footwear are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Analyst Says Nike’s No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many
  • KARL MAYER: How Innovative Spacer Fabrics Are Transforming The Athletic Footwear Market
  • Low-profile Sneakers and Running-inspired Shoes to Dominate Back-to-school Shopping This Year

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

wwd.com /6 days ago

Analyst Says Nike’s No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many

In athletic performance footwear, UBS is bullish on the On Holding, Deckers Outdoor, Amer Sports, Wolverine Worldwide and Under Armour brands.

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textileworld.com /1 month ago

KARL MAYER: How Innovative Spacer Fabrics Are Transforming The Athletic Footwear Market

OBERTSHAUSEN, Germany — August 6, 2026 — KARL MAYER’s new TEXTILE INNOVATION CENTER is set to become a driving force behind the next generation of performance footwear. The athleti...

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wwd.com /1 month ago

Low-profile Sneakers and Running-inspired Shoes to Dominate Back-to-school Shopping This Year

Sneakers, including cleats, generate about two-thirds of footwear sales during July and August, new Circana data found.

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textilefocus.com /1 month ago

Driving Footwear Innovation: How innovative spacer fabrics are transforming the athletic footwear market

Driving Footwear Innovation How innovative spacer fabrics are transforming the athletic footwear market, and why KARL MAYER’s new TEXTILE INNOVATION CENTER is set to become a drivi...

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wwd.com /5 days ago

Academy’s Insulated — But Not Immune — From Athletic Lifestyle Softness

While Academy has less exposure to footwear than its competitors in the outdoor sports retailer channel, it might still reduce back half outlook.

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wwd.com /1 month ago

Nike Joins the Hyrox Craze

As popularity of the popular fitness race soars, Nike's Hybrid Fly and Hybrid RN are the newest shoes entering the fray.

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wwd.com /3 weeks ago

U.S. Consumers Bought More Running Shoes in the First Half of 2026

Volleyball, cross training and golf shoes saw solid performance.

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wwd.com /2 weeks ago

Chinese Footwear Brand Xtep Steps Up Running Tech With Aerospace Carbon Plate Technology

The Fujian-based company has unveiled two outsole technologies and five new running shoes that vow to elevate performance for professional runners and casual ones alike.

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wwd.com /2 weeks ago

San Francisco 49ers’ Christian McCaffrey Has a Signature Shoe for Strength Training Enthusiasts

Performance activewear brand While On Earth has added a cross-functional shoe tested by McCaffrey that's perfect for training.

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forbes.com /1 week ago

New Tennis Footwear Brand Vie Artletique Launches During U.S. Open

Created to intersect sport with art, the new Vie Artletique tennis shoe brings premium performance materials into tennis

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qchron.com /2 weeks ago

XTEP Unveils World-Class Dual Flagship Running Shoes, Ushering China's Running Footwear into a New Era of Full-Scenario...

SHANGHAI, Aug. 22, 2026 /PRNewswire/ -- Under the theme of "RUN TO X", XTEP hosted its 2026 Full-Scenario Running New Product Launch Conference in Shanghai. Integrating new product...

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dmarge.com /1 month ago

Nike Has Built An Entire Shoe System For The Fitness Trend Taking Over The World

Nike has announced Nike Hybrid, a new performance footwear system built from the ground up for athletes who run, lift and throw themselves at a sled in the same session. It is the...

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menshealth.com /1 month ago

The 2026 Men’s Health Sneaker Awards

We pounded pavement, trails, courts, and office floors to find the year’s best footwear.

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wwd.com /1 month ago

More Footwear M&A Activity Could Be on the Way

Capstone Partners said weight loss drug adoption, health and wellness and casual dress codes have resulted in wardrobe refreshes that include shoes.

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podiatryarena.com /4 weeks ago

Trail running shoes

Evaluating footwear "in the wild": Examining wrap and lace trail shoe closures during trail running Eric C Honert et al Front Sports Act Living. 2023 Jan 6 Trail running...

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whowhatwear.com /1 month ago

I Clock 10K Steps a Day in NYC—These Adidas Sneakers Pass My Comfort and Style Test

Supportive shoes that won't ruin a 'fit.

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wwd.com /1 week ago

The Lack of Newness in Sneakers Is Actually Creating Opportunity for One Brand

A new Stifel survey noted that Asics and its Gel 1130 are gaining traction among teens, while the On and Hoka brands are a "tough sell" for the younger consumer.

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wwd.com /4 weeks ago

Four Takeaways From Footwear Earnings Season So Far

A new fashion cycle's buzzy for footwear, but that could hurt sneaker sales.

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wwd.com /3 weeks ago

Onitsuka Tiger, Running Styles Fuel Asics in Q2

Asics Corp. also raised its outlook for the full year, and said that it is repositioning Asics Walking as a premium brand.

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milanostyle.com /1 month ago

Fashion Meets Function in Sports Apparel

Sports apparel has changed. Performance is still the priority, but appearance now matters just as much. Athletes, fitness enthusiasts, and recreational players expect clothing that...

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nicekicks.com /1 month ago

Nike Steps into HYROX Arena: Introducing the Nike Hybrid Fly and Hybrid RN

If you’ve competed in HYROX or trained for one, you’ve lived the footwear contradiction. Road running shoes are optimized for… The post Nike Steps into HYROX Arena: Introducing the...

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menshealth.com /1 month ago

We Approved These Running Shoes and Cross Trainers—Now They’re Up to 33% Off at Zappos

Save on Men’s Health-approved footwear from Zappos while the sale lasts.

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wwd.com /1 week ago

The 5 Shoe Categories That Drove $447.9 Million in Sales on TikTok Shop During the Last 12 Months

Not surprisingly, sneakers took home the biggest share of the pie.

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valetmag.com /1 month ago

The New Shoes on Our Radar

From a pair of stylish trail runner sneakers to some oiled suede slip-ons, these are the kicks our team can't stop talking about.

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Sources covering Athletic Footwear

valetmag.com

Recent coverage from public sources
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whowhatwear.com

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footwearnews.com

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milanostyle.com

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podiatryarena.com

Recent coverage from public sources
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textilefocus.com

Recent coverage from public sources
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