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Apple Developer: As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Uni...
Apple has revealed new changes to its app tracking transparency (ATT) system for developers in the European Union with the beta release of iOS 27.2 and iPadOS 27.2. The update wil...
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds o...
Starting with iOS 27.2, developers will have the option to use an alternative App Tracking Transparency system prompt in the EU, as part of Apple’s recent deal with the bloc. Here...
Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more...
While Apple has long used privacy as a selling point for both its hardware and services, I do wonder whether it now regrets introducing one privacy measure: App Tracking Transparen...
Apple is facing a £2bn claim in London over the privacy prompt that reshaped mobile advertising. The case, filed at the Competition Appeal Tribunal on behalf of UK app developers,...
Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because...
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors...
Apple is facing a £2 billion ($2.7bn) collective action in the UK Competition Appeal Tribunal on behalf of thousands of app developers over its App Tracking Transparency (ATT) fram...
В результате многолетнего расследования, проведённого федеральным антимонопольным регулятором Германии и другими органами, Apple согласилась изменить требования к приложениям, кото...
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of Decrypt...
Ad measurement platform AppsFlyer has expanded its attribution tools to cover both organic referrals from AI answer engines and paid campaigns through ChatGPT Ads. The move gives...
Apple's latest privacy crackdown is rattling the online ad industry. And it isn't backing down.
Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – i...
Active View Tracking in WordPress If you run ads on a WordPress website, you probably know how many times an ad was served. What you may not know is how often visitors actually had...
Apple is facing a massive £2 billion ($2.7 billion) collective lawsuit in the UK, accused of abusing its dominant position in the smartphone… The post Apple hit with $2.7 billion c...
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s...
New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance. MNTN, the technolog...
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’r...
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was relea...
RuStore добавил возможность анализировать источники трафика приложений, сообщили в пресс-службе сервиса. Разработчики теперь могут видеть, откуда приходят пользователи, и оценивать...
Trackables: There are plenty of health tracking apps. Surprisingly, nearly all of them are bloated, subscription-gated, or blatantly harvesting our data; often all three. We wa...
Apple may be preparing to track when Google promotes Chrome or the Google app to users browsing in Safari, and how users react to those promotions. Here are the details. more…
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