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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

SINGAPORE, May 8, 2026 /PRNewswire/ -- Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a...

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...

Mistplay launches Audience Network for rewarded advertising following acquisitions

Mistplay has launched a new rewarded advertising platform named the Mistplay Audience Network to expand its offerings across the mobile ecosystem.  The company said the network co...

Google Confirms Plans To Integrate Advertisements Into Gemini 

Google has officially signaled the end of the ad-free era for its Gemini AI assistant. During a fiscal first-quarter earnings call in late April 2026, Google’s Chief Business Offic...

Gemini’s clean chat interface may not stay ad-free for long

Gemini’s ad-free streak is on shaky ground.

AppLovin mobile ad dominance is 'real,' but risks evolve: Wedbush

Mobile game ad monetisation: What you need to know

This is the second part in a series from Aurion11 CEO and Co-founder Igor Lautar. Gain into ad monetisation at one of our many worldwide Pocket Gamer Connects conferences, such as ...

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as...

ChatGPT just landed ads, Now, Google won’t rule out ads in Gemini app, of course.

Ads have started appearing inside ChatGPT, and Google is already leaving room for Gemini to follow. The chatbot ad era may be closer than users expected.

Google flips the script, reportedly considers putting ads in Gemini app

Amid Alphabet's earnings call, a Google executive stated that ads could be headed to the Gemini app after all.

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparen...

We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transp...

ChatGPT Ads to launch in UK

An upcoming expansion of the ongoing pilot will make the ad format available to UK advertisers for the first time.

InMobi acquires mobile growth platform MobileAction

Tech firm InMobi has acquired mobile apps growth platform MobileAction for an undisclosed fee. MobileAction specialises in offering AI-powered marketing services for Apple Ads and...

InMobi Acquires MobileAction, a Leading AI Platform for iOS growth

Acquisition strengthens InMobi Advertising’s global brand and performance offering InMobi, a global technology company powering the future of agentic commerce and advertising, anno...

Google、Gemini活用の新広告フォーマットをGoogle検索に導入、「AI Mode」向けの会話型広告も

Googleは、「Gemini」を活用した複数の新広告フォーマットを検索に導入すると発表した。「AI Mode」向けに生成AIが回答やお勧めリストに広告を組み込む形式を試験提供するほか、通常の検索向け...

Google готова показывать рекламу в Gemini — OpenAI уже делает это в ChatGPT

Руководство Google подтвердило готовность интегрировать рекламные объявления в приложение Gemini, отказавшись от прежней политики полного их отсутствия. Решение продиктовано стремл...

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

Google is quietly moving toward ads in Gemini

Putting ads in AI replies is a controversial but lucrative practice, and it’s one that OpenAI has already embraced with its free and budget-priced ChatGPT plans. But while Google h...

朗報！　Googleが「戻るボタン→広告」がスパムに……次は「×ボタン小さすぎ広告」を何とかしてほしい

「×」を探しているうちに広告本体を誤タップしてしまい、広告ページに飛ばされてイライラするアレも何とかならないだろうか。

Google Display Ads has a new home in Demand Gen.

Display advertisers can still serve ads exclusively on the Google Display Network while unlocking more streamlined campaign management.

Adring and Innovid Optimize Supermarch�s Match's Drive-to-Store Campaigns Through Creative Automation

Innovid, the independent software platform for advertising creation, delivery, measurement, and optimization, has deployed—in collaboration with Adring and Stretchly—a drive-to-sto...

Indian Founder Vishal R. Jariwala Rebuilds $600 Billion AdTech Industry with AI-Native Operating System; Covered by 10 I...

Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketp...