Search results for Addressable Tv

Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments

New integration enables targeted advertising and scalable monetization across IP inventory Enghouse Networks, a global provider of telecommunications and media solutions, and INVID...

Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its...

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

Roku Ties Streaming Inventory Directly To Retail Media Data 05-04-2026

Roku Ties Streaming Inventory Directly To Retail Media Data 05-04-2026

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku...

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...

Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed...

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera

Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.

Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

The tie-up aims to simplify TV buying with first-party audiences.

Broadcasters Urge EU to Use the DMA to Go After Smart TV Platforms, None of Which Are From European Companies

Foo Yun Chee, reporting for Reuters back on March 23: Google, Amazon, Apple and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules becaus...

“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report

Revamped report includes addressable TV and social media as standalone channels.

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

Blavity Media Group Expands Into Connected TV, Unlocking Access To Nearly 100 Million Streaming Viewers

Blavity Media Group (BMG), the online platform for Black culture and millennial‑driven content, is expanding into connected TV advertising through a new partnership with OTTera.