Search results for Ad Tech

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The adtech firm’s offerings compete with Criteo.

AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...

Why Not Just Read AdExchanger?; Tubi Or Not Tubi

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?;...

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

Indian Founder Vishal R. Jariwala Rebuilds $600 Billion AdTech Industry with AI-Native Operating System; Covered by 10 I...

Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®...

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers,...

Goodway Group and Optable Partner to Feed AI Agents Cleaner Data

AI agents are flooding ad tech. Agencies are still fixing their data

Zefr Builds A New Front Door For YouTube Buys

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by us...

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the hol...

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

Stagwell backs The Trade Desk's addition of AI agents to media planning and buying

Network’s backing follows recent pushback from other holdcos.

JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers,...

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...

Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparen...

We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transp...

The Trade Desk Makes Its DSP Available Within Skai And Pacvue

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients...