Latest updates for Upfronts

Fresh curated links around Upfronts are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • SBS, Foxtel set 2027 Upfronts
  • TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)
  • Nine sets 2027 Upfront date

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

tvtonight.com.au /1 month ago

SBS, Foxtel set 2027 Upfronts

Upfronts season kicks off in early September.

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variety.com /1 month ago

TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)

TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end. TV networks and big media agencies have wrapped the bulk...

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tvtonight.com.au /1 month ago

Nine sets 2027 Upfront date

Nine to showcase its next programming slate in September.

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tvtonight.com.au /4 days ago

Gallery: Foxtel Upfront 2027

From morning til night, Foxtel Group unveiled its 2027 highlights to advertisers and media in Sydney.

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adweek.com /1 month ago

Netflix in Advanced Talks to Close Major Ad Deals

Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.

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adweek.com /5 days ago

ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront

Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.

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webwire.com /4 weeks ago

Netflix Gets Closer: Closes 2026 US Upfront, Doubling Down on Ads Innovation

Today, we're thrilled to share the successful conclusion of our 2026 Upfront in the US, closing deals with partners across all major agency partners. Netflix nearly doubled our ad...

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adweek.com /4 weeks ago

Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront

Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.

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adweek.com /1 month ago

Amazon Closes Upfront Talks With Year-Over-Year Growth

Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.

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tvtonight.com.au /1 week ago

Gallery: SBS Upfront 2027

SBS talent and execs were out in force yesterday at Sydney Town Hall.

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marketingdive.com /1 month ago

Netflix says live events bolster ads but affect viewer engagement

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

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tvtonight.com.au /6 days ago

DAZN Foxtel Upfront 2027: Fox Sports becomes Kayo Sports, Binge originals.

Kayo Footy, Kayo Cricket and Kayo League rebrands, new MotoGP deal, expanded NBCU deal. as Foxtel Media becomes DAZN Media+.

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adexchanger.com /4 weeks ago

Spotify Skips The Ads; Linear Loses Out On The Upfronts

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...

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adexchanger.com /1 month ago

Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google B...

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martechseries.com /1 month ago

FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers

Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...

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spoilertv.com /2 weeks ago

The SpoilerTV 2026 Premiere Dates Calendar

New/Updated Dates in BOLD.THURSDAY, AUGUST 27thAdults - FX - Season 2Beauty in Black - Season 2Leanne - Netflix - Season 2SUNDAY, AUGUST 28thDark Matter - Apple TV - Season 2THURSD...

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tvtonight.com.au /1 week ago

ACCS: The speed dating of Kids TV pitching

You can access some of the world's top broadcasters and commissioners, but you only have 15 mins to pitch before the bell tolls.

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adexchanger.com /1 month ago

TV For Free?; Retail Media Goes Wholesale

The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Pe...

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adexchanger.com /2 weeks ago

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment...

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tvtonight.com.au /1 month ago

Call for Entries: Regional to Global: One on Ones

ABC, SBS, NITV, Foxtel and Stan execs will hear pitches at Screenworks Regional to Global conference.

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tvseriesfinale.com /1 month ago

2025-26 Season Ratings for New TV Shows (week 43)

The television networks introduce dozens of new TV shows each season, hoping each will be a big hit in the ratings. Unfortunately, most are cancelled after one season. How are the...

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tvseriesfinale.com /1 week ago

2025-26 Season Ratings for New TV Shows (week 48)

The television networks introduce dozens of new TV shows each season, hoping each will be a big hit in the ratings. Unfortunately, most are cancelled after one season. How are the...

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tvseriesfinale.com /1 month ago

2025-26 Season Ratings for New TV Shows (week 42)

The television networks introduce dozens of new TV shows each season, hoping each will be a big hit in the ratings. Unfortunately, most are cancelled after one season. How are the...

Read source
adexchanger.com /4 weeks ago

VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff...

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Sources covering Upfronts

feeds2.feedburner.com

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rssfeeds.webwire.com

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tvtonight.com.au

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martechseries.com

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tvseriesfinale.com

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variety.com

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