Latest updates for Under Armour

Fresh curated links around Under Armour are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Under Armour gets heated with François Arnaud
  • Under Armour teams with ‘Heated Rivalry’ star for new campaign
  • De’Aaron Fox Unveils Under Armour Fox 3 At Baltimore HQ

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Fresh articles and ideas

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retaildive.com /1 month ago

Under Armour gets heated with François Arnaud

The “Heated Rivalry” star is the brand's latest ambassador and teases its HeatGear franchise in a new campaign.

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marketingdive.com /1 month ago

Under Armour teams with ‘Heated Rivalry’ star for new campaign

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

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sneakernews.com /3 weeks ago

De’Aaron Fox Unveils Under Armour Fox 3 At Baltimore HQ

Sneaker News is on location at Under Armour’s Baltimore headquarters, where we’ve gotten a first look at the Under Armour Fox 3, the third signature... © Sneaker News, 2026....

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hiphopwired.com /2 weeks ago

Gunna Named Under Armour Global Ambassador And P-Star Creative Director

Gunna has been named Under Armour’s official global ambassador and P-Star creative director, adding another major fashion move to his résumé. The Atlanta star has been rocking UA f...

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adweek.com /1 month ago

Under Armour Turns Up the Heat With Heated Rivalry Star François Arnaud

Under Armour has teamed up with Heated Rivalry star François Arnaud as its new brand ambassador.

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vanndigital.com /2 weeks ago

Under Armour Names Gunna Global Brand Ambassador & Creative Director Of P-Star

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nicekicks.com /5 days ago

De’Aaron Fox and Under Armour Built the Fox 3 for Speed, Control and Life Beyond the Court

De’Aaron Fox’s signature line with Under Armour is entering its third chapter with the UA Fox 3, a lighter and… The post De’Aaron Fox and Under Armour Built the Fox 3 for Speed, Co...

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sneakernews.com /2 weeks ago

Gunna Unveils The Under Armour P-Star Performance Line, Including His First Footwear Collab

Through many of their recent advances, Under Armour has looked to sponsored artist Gunna to add some A-list shine to their announcements. It’s why he... © Sneaker News, 2026....

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blackamericaweb.com /2 weeks ago

Gunna Named Under Armour Global Ambassador And P-Star Creative Director

Gunna has been named Under Armour’s official global ambassador and P-Star creative director, adding another major fashion move to his résumé. The Atlanta star has been rocking UA f...

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sneakerbardetroit.com /3 weeks ago

De’Aaron Fox Reveals the Under Armour Fox 3 in Baltimore

Sneaker media were out at Under Armour’s Baltimore headquarters getting an early look at the Fox 3. It’s De’Aaron Fox’s third signature shoe, but the first one to come directly fro...

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retaildive.com /1 month ago

Will people pay more for Under Armour?

Flouting signs of soft demand, CEO Kevin Plank on Friday said that “consumers are going to choose Under Armour at a premium.”

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sneakerbardetroit.com /2 weeks ago

Gunna x Under Armour Scorpio P-Star Sneaker Releases August 27th

Gunna’s partnership with Under Armour is getting a much bigger role with the launch of P-Star, a new performance label that will cover both footwear and apparel. The Atlanta rapper...

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retaildive.com /1 month ago

Under Armour hits play on K-pop partnership

The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.

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washingtonblade.com /1 month ago

‘Heated Rivalry’ star takes it off in new ads for Under Armour

François Arnaud becomes global brand ambassador The post ‘Heated Rivalry’ star takes it off in new ads for Under Armour appeared first on Washington Blade: LGBTQ News, Politics, LG...

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sneakerbardetroit.com /1 week ago

This Under Armour D. Fox 3 Is Made For A “Gamer”

Returning for a third straight signature model, the “Gamer” theme lands on De’Aaron Fox’s Under Armour D. Fox 3. After similar versions of the D. Fox 1 and D. Fox 2, this year’s co...

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inc.com /1 month ago

Under Armour Saw Fans Obsessing Over a ‘Heated Rivalry’ Costume. Then It Made a Brilliant Marketing Move

The company’s latest ad campaign features a familiar face, and a familiar product.

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campaignlive.co.uk /1 month ago

Under Armour hosts footballer chaos at the Hotel Armouré

Campaign includes "hero" films and creator content.

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moneysavingmom.com /4 days ago

*HOT* Under Armour 24-Can Sideline Soft Cooler only $37.21 (Reg. $78)!

This UA 24-Can Sideline Soft Cooler is perfect for sideline refreshments! Under Armour has this UA 24-Can Sideline Soft Cooler for only $37.21 when you use promo code EXTRA15 at ch...

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retailbrew.com /6 days ago

Under Armour and the Ravens turn sponsorship into retail experience

The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.

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allhiphop.com /2 weeks ago

Gunna Expands His Fitness Empire With Under Armour Partnership

Gunna secured an international sportswear post connecting physical health, artistic direction and neighborhood engagement.

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wwd.com /1 month ago

Under Armour Faces a Challenging Demand Environment Ahead

The company said its revised outlook forecasting a steeper revenue decline in fiscal 2027 is due to softer demand in North America and Asia-Pacific.

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nicekicks.com /5 days ago

Under Armour D. Fox 3 “Gamer”

The Under Armour D. Fox 3 “Gamer” releases on September 4, 2026, via UnderArmour.com and select retailers for $125. View… The post Under Armour D. Fox 3 “Gamer” appeared first on N...

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ukrunchat.co.uk /1 week ago

Reebok reveals AW26 underwear

Reebok has unveiled its Autumn/Winter 2026 underwear collection. Available to purchase on Amazon, the collection is made for exercise and everyday comfort, with a versatile assortm...

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wwd.com /1 month ago

With Demand Challenges Ahead, Under Armour’s Focus Now Is on Quality Not Quantity

CEO Kevin Plank said the mandate for the sports brand is selling more full-price items, even if that means moving fewer products.

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Sources covering Under Armour

sneakerbardetroit.com

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campaignlive.co.uk

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allhiphop.com

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blackamericaweb.com

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footwearnews.com

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hiphopwired.com

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