Trademark Series | Part 1: What is a Trademark?
Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
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Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
A company’s brand is one of its most valuable assets – and the name, logo, or slogan associated with that business is often what customers most remember, and what drives them to ch...
Wherever innovation occurs, intellectual property follows. Intellectual property (or “IP”) refers to trademarks, copyrights, patents, and trade secrets: the legal framework that sa...
Every day, consumers rely on trademarks to identify and select goods and services from businesses that they know and trust. Over time, trademarks come to represent not only the goo...
Registering a trademark is not merely an administrative formality: it is a strategic decision that shapes the legal protection of your business in the medium and long term. One of...
In early March, the darts phenomenon and reigning World Champion, Luke Littler, applied to the UK Intellectual Property Office (“IPO”) to register his face as a trade mark in the U...
What’s trade dress? If you’re a guitar person, you know which brand is associated with a slanted headstock. If you enjoy vodka, you know which brand is sold in a skull-shaped bottl...
Key Takeaways: NFTs and digital assets are becoming a mainstream part of commerce, and companies should treat NFT-related branding like any other product or service......By: Din...
When we talk about trademark registration, we often focus only on the technical aspects: distinctiveness, originality, and avoiding conflicts with existing marks. However, in reali...
If we learned anything in Tam, it is that the Register should not be an expression of value judgments. It is and should be a register (small s). Of trademarks. The post The Tradem...
Securing a trade mark registration feels like a turning point for any business. It signifies the moment your brand moves from being just an idea to being an asset recognised by law...
Consider the following scenario: you have just landed on a new brand name for your business or product. However, you discover that another business is already using it, but has not...
Third-party trademarks and products show up in motion pictures and television productions in all sorts of ways. Cameras pan down busy urban streets with restaurant, retail signage,...
Third-party trademarks and products show up in motion pictures and television productions in all sorts of ways. Cameras pan down busy urban streets with restaurant, retail signage,...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
The Trademark Trial and Appeal Board (“TTAB”) is currently reviewing a case centered on video rental company Blockbuster, which has the potential to significantly widen the scope o...
Corporate reorganizations and transactions frequently result in changes to trademark ownership. However, the need to formally record those changes with trademark offices is often o...
Originally posted 2019-02-13 13:08:09. Republished by Blog Post PromoterI have asked, begged, cajoled and — well, no I haven’t threatened Ed Timberlake; who could do that? — but in...
Your intellectual property is property. Legally, practically, economically, it is an asset, just like your house, your investment accounts, and your business equipment. And like al...
The distinction between a company name (“trade name”) and a trademark is a foundational concept in trademark law – but one that still manages to catch unknowing brand owners by sur...
The U.S. Patent and Trademark Office (USPTO) is in the middle of a significant modernization effort designed to make trademark registration faster, more accurate, and more reliable...
Details of all scheduled trade mark (unless otherwise specified) procedural hearings, main hearings and appeals to the appointed person.
Most companies accumulate trademark assets gradually and unevenly. New products are launched, old brands linger, and registrations are filed opportunistically rather than strategic...
This month: a TTAB use-in-commerce decision worth bookmarking, Taylor Swift’s push to use trademark law against AI misuse, a false endorsement suit against Samsung, and a roadside...
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