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The Vision Council released its Consumer inSights Q2 2026 report, drawing on responses from more than 12,000 U.S. adults to map current attitudes and purchasing behavior across vis...
The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to prioritize comprehensive...
The Vision Council has opened registration for the 2027 Executive Summit, the association’s signature annual event for leaders across the vision community. The Summit will take pla...
HCAPS representatives call on legislators to support Early Detection of Vision Impairments for Children Act.
Vision To Learn Founder Austin Beutner, California Teachers Association President David Goldberg, and Los Angeles Unified Superintendent Andrés E. Chait mark the milestone at 24th...
IOT, a Spanish technology company specializing in advanced optical innovation, has developed Light-Form Technology™, a new manufacturing technology that produces ophthalmic lenses...
From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and
How a utilization-driven vision plan can cut health costs and catch disease early
Vision Expo, organized by The Vision Council and RX, is now accepting free submissions for the 2027 NOW Awards by The Vision Council. In its sixth year, the competition welcomes […...
Glasses are doing more things at once than they used to. In a city built on image, function, and constant connectivity, that shift is hard to miss. The post How Eyewear Is Evolving...
As interest in daily vision and eye-wellness support continues in 2026, this VisioCore buyer verification guide examines the brand-stated lutein, zeaxanthin and antioxidant-focused...
Tired, dry or watery eyes after screen time are common, but many adults don’t know what causes them or that an eyecare provider can help, according to Focused inSights 2026: […] Th...
Demonstrating its ongoing commitment to sports eye protection, WestGroupe expands its Versport collection with innovative high-performance eyewear for athletes. Every year, thousan...
Bergen New Bridge Medical Center is expanding access to specialty care with the opening of the ReFocus Eye Health Center, bringing eye and vision services to patients age 10 and ol...
Take action today to protect patients from illegal and unsafe contact lens sales. The AOA’s 31 in 31 campaign raises awareness for contact lens safety.
Future-proof your eyewear marketing strategy. Learn how smart glasses growth and AI search are transforming eyewear PR, sales, and customer messaging in 2027.
ClearVision Optical has introduced five new optical styles to UNCOMMON, expanding the collection’s Classic and Retro design stories with new silhouettes, XL Fit options, and distin...
The practice recommendation was developed by optometrists at the U.S. Defense Health Agency - Vision Center of Excellence and is applicable to both military and civilian providers.
The new law was inspired by an optometry-commissioned report that found more than 4 million children without vision services.
Maintaining ocular health after forty involves more than just updating glasses. Regular evaluations, including high-resolution scans, can identify early signs of retinal degenerati...
Nearly 35 AOA Federal Keypersons mobilized for a targeted Capitol Hill fly-in at a critical moment for federal Vision Benefit Middlemen (VBM) reform, urging congressional leaders t...
ReForm Eyewear collection features innovative technology that incorporates memory materials and now boasts over 100 patents worldwide, today announces the launch of its new Sun Col...
Orthokeratologist.org, the world’s first dedicated community for orthokeratologists, has launched today with a global call out to all orthokeratologists to step forward and be coun...
VisionPlus EXPO 2027 has announced its new dates — 24–25 April 2027 — and will return to Dubai World Trade Centre (DWTC), bringing the global optical industry together once again [...
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