Social Media Ideas for Optometry

Latest updates for Optometry

Fresh curated links around Optometry are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Post angles to try

Share the most useful takeaway for your audience.

Turn one article into a quick practical checklist.

Ask your audience how this shift affects their work.

Turn angles into scheduled posts

Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

opticaljournal.com /3 weeks ago

Orthokeratologist.org Launches To Unite Orthokeratologists Around The World

Orthokeratologist.org, the world’s first dedicated community for orthokeratologists, has launched today with a global call out to all orthokeratologists to step forward and be coun...

Read source

aoa.org /2 weeks ago

Endothelial function testing: What doctors of optometry should know

Retinal vascular findings can offer important clues about a patient’s systemic health. Kerry Gelb, O.D., explains how endothelial function testing can provide additional insight in...

Read source

aoa.org /1 month ago

Becoming the doctor’s right hand

Kimberly Pickle, CPOA, the 2026 Paraoptometric of the Year, on how paraoptometrics make a difference in optometry.

Read source

aoa.org /1 month ago

Optometry's leaders turn strategy into action

The AOA's Practice Growth & Advocacy Conference, a new multi-faceted event held Sept. 16-19, equipped attendees with the insights, strategies and connections needed to strength...

Read source

starmometer.com /1 month ago

George Optical Makes Eye Health a Priority with ‘Don’t Lose Sight’ Campaign

From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and

Read source

aoa.org /1 month ago

Georgia group’s paraoptometric learning program a model for success

During Paraoptometric Appreciation Month, we celebrate the staff who keep practices running effectively each day. One group in Atlanta brings a professional development program to...

Read source

aoa.org /1 week ago

AOA champions optometry's role in the future of connected health care

At the Alliance for Healthcare from the Eye Meeting, AOA leaders emphasized why doctors of optometry are central to turning advances in AI, retinal imaging and connected care into...

Read source

opticaljournal.com /2 weeks ago

Optometry Giving Sight Awards Nearly $1 Million in Grants to 20 Organizations Worldwide

Optometry Giving Sight (OGS) announced the recipients of its 2026 grant cycle, awarding nearly $1 million to 20 organizations working to bring sustainable primary eye care to commu...

Read source

specialolympics.org /1 month ago

Optometry Giving Sight Support Helps Train New Opening Eyes Clinical Directors

With support from Optometry Giving Sight, three trainees from Special Olympics Nevada, Tennessee, and Florida completed a Clinical Director Train-the-Trainer program at the 2026 Sp...

Read source

aoa.org /1 month ago

Optometry’s expertise on pediatric heath and screen time dangers featured in U.S. Surgeon General’s policymaking symposi...

Health Care Alliance for Patient Safety Chair and Past AOA President David Cockrell, O.D., joined federal health leaders at a U.S. Department of Health and Human Services symposium...

Read source

prweb.com /2 weeks ago

IDOC Releases Benchmark Report to Give Independent Practice Owners a Roadmap to Profitable Growth

New data shows variable costs dropping, but a significant knowledge gap remains around what "normal" overhead looks like for independent optometry practices. TRUMBULL, Conn., Oct....

Read source

aoa.org /1 month ago

Celebrate, empower, advance: Make the most of Paraoptometric Appreciation Month

September is Paraoptometric Appreciation Month, the only formal observance dedicated to honoring optometric staff and recognizing the value they contribute to the success of an opt...

Read source

aoa.org /3 weeks ago

New California law creates first-ever benchmarks for Medicaid vision care

The new law was inspired by an optometry-commissioned report that found more than 4 million children without vision services.

Read source

aoa.org /1 week ago

New study opens the door for greater involvement in nAMD treatment

The FENETRE trial indicates doctors of optometry may safely help in monitoring and treatment of wet age-related macular degeneration.

Read source

aoa.org /1 month ago

Leading with purpose: Optometry's leaders discuss influence, growth and future

Buying a practice at 26. Starting behind the front desk. Leadership paths don't always follow the same trajectory, and that's what former AOA President Jacquie M. Bowen, O.D., and...

Read source

aoa.org /1 month ago

Meet the 2026 Optometry Student of the Year

Amy Ngo, a member of the Class of 2027 at The Ohio State University College of Optometry, on the importance of student advocacy.

Read source

aoa.org /2 weeks ago

From student to senator: AOA member’s lifelong commitment to optometry

David Parker, O.D., on advocacy, education and the future of the profession.

Read source

medinform.jmir.org /2 weeks ago

Exploring the Role of Portable Ophthalmic Devices in Clinical and Nonclinical Settings: Qualitative Study of Ophthalmolo...

Background: Access to eye care is a persistent challenge due to the high global burden of visual impairment and barriers to receiving eye care, such as transportation and cost. Con...

Read source

aoa.org /1 month ago

Bipartisan optical lab choice, contracting reform bill gains support as Congress looks to halt vision plan abuses

Strong presence of AOA doctors on Capitol Hill and alliances with patient advocacy groups referenced in hearing on urgent physician concerns.

Read source

pehub.com /3 weeks ago

Goldman, Charlesbank-backed MyEyeDr agrees to deal for Partners Group’s EyeCare Partners optometry unit

EyeCare Partners' optometry division has more than 300 offices, including the Clarkson Eyecare, EyeCare Associates, EyeCare Center, Nationwide Vision and The Eye Doctors brands. Th...

Read source

aoa.org /1 month ago

5 common malpractice claims optometrists face

Knowing the most common claims facing optometrists is the first step to reducing your risk of a stressful and costly malpractice lawsuit.

Read source

opticaljournal.com /1 month ago

Teachable Tuesday – Verification or Final Inspection of Frames and Lenses

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Read source

southwalesargus.co.uk /1 month ago

Latest business to open in Cwmbran town centre welcomes first customers

A new independent opticians has opened in Cwmbran town centre, offering eye tests, urgent eye care and 20 per cent off until the end of September.

Read source

edinburghnews.scotsman.com /3 weeks ago

Optical leaders mark 100 years of dispensing opticians with Livingston visit

The Association of British Dispensing Opticians (ABDO) has visited Specsavers Livingston as part of its yearlong programme celebrating 100 years of the dispensing optician professi...

Read source

Turn fresh research into a full content calendar

Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.