Search results for Senior Market

Medicare Open Enrollment 2026: Market Risks and Distribution Channel Strategies for Insurance Agencies and Carriers

At first glance, having the most profitable Medicare season comes down to matching your distribution channels to the anticipated size of the market opportunity in a particular stat...

The Silver Economy Is Bigger Than You Think — 4 Business Ideas For the Fastest Growing (and Richest) Age Group

Here's how the rapidly growing and financially powerful senior demographic is driving the next wave of innovation, spotlighting four high-potential business ideas built around thei...

Why 55+ Communities Are Booming

Strong demand, high budgets, and cash buyers are reshaping the future of 55+ communities.  Demand for 55+ active adult communities continues to rise as older Americans prioritize...

Senior Living Sales Teams Enter the Influencer Era

This story is part of your SHN+ subscription From adult children to online experts, senior living operators are increasingly targeting “influencers” to bring a new generation of re...

Aging population to reshape housing market as downsizing wave builds

Limited options slow seniors’ moves, but shift could open doors for younger buyers

High Active Adult Demand Blunts Fears of Housing Market Volatility Affecting Move-Ins

A recent New York Times story showed millions of older adults are sitting on vacant single-family homes and keeping them off market. Active adult operators aren’t overly worried. T...

Speed to Deal: REITs Dominate Off-Market Landscape for Senior Living M&A

This story is part of your SHN+ subscription Senior living REITs are using their scale and relationships to notch off-market acquisitions while new development remains tough to pen...

Treplus Communities Is Ready for Active Adult’s Big Moment

This story is part of your SHN+ subscription If you ask Treplus Communities CEO and Founder Jane Arthur Roslovic, she will tell you the active adult sector is on the cusp of its be...

Senior Living Has 100% More Demand Coming…with Barely Any Supply

One type of investment property is experiencing severe undersupply with a 20-year demographic tailwind on the way. Demand is growing, new supply isn’t even hitting a quarter of the...

California Seniors: Your SilverSneakers Options Just Grew — But Only in Certain Regions

If you’re a senior in California relying on fitness benefits through Medicare, you may have noticed something surprising lately—your SilverSneakers options might be expanding… or.....

SHN Sales and Marketing: Occupancy Whack-A-Mole

This article is sponsored by Seniors Guide. This article is based on a Senior Housing News discussion with Kristin Cole, Corporate Director of Marketing at Jaybird Senior Living, B...

Arizona Warning: Seniors Pay 20–25% More for Medigap When They Miss Their Guaranteed-Issue Window

Choosing a Medicare Supplement plan—also known as Medigap—may feel like just another checkbox when you turn 65, but timing is everything. Many Arizona seniors don’t...

Aviva Senior Living Seeks More Middle-Market Management Opportunities in 2026

Middle-market growth is top of mind for Aviva Senior Living. The operator is in 2026 pursuing growth in the Southeast and targeting new management of communities with rates that mi...

3 Decades After Senior Living’s IPO Fever, Public Offerings Are Again Heating Up

This story is part of your SHN+ membership Looming demand from the baby boomers. A highly fragmented industry. Deep-pocketed capital sources looking to deploy their dollars where t...

Kolter Homes Redefines 55+ Living With Lifestyle-First Communities

What does 55+ living look like today? The profile of the 55+ homebuyer has shifted significantly in recent years. No longer defined by slowing down, today’s buyers are more active,...

Operators Expand Independent Living as ‘Woodstock Generation’ Moves Into Senior Living

Senior living providers are adding more independent living units to their portfolios in 2026 as demand for the product type stays hot. Older adults want to age in place, the data c...

Essential Properties: Targeting An Underserved Segment Of The Market

Like Selling a Mercedes: How Senior Living Sales Teams Balance Incentives, Value 

Senior living operators are keen to maintain the value of senior living, and that can make them hesitant to offer discounts and incentives. Independent living operators offered on...

Thank You, Seniors. Healthcare Spending Is Fueling Economic And Job Growth - THQ

Boomers Own a Third of All Housing Wealth—Here Are the Markets They Dominate

This 18% of the U.S. population controls 34.1% of the housing stock—29.6 million homes and $13.8 trillion in housing value.

Mapped: Millions of People Ages 65-Plus Are Shunning Retirement in America’s Most Expensive ZIP Codes

Older Americans aren't quitting. The 65-plus workforce surged 52% in a decade, driven by longer health spans and skyrocketing housing costs.

State of the Market – A focus on Public Entity

The public entity market remains stable, with few notable challenges. The property market continues to show signs of softening; competition remains strong and capacity is readily a...

Aging population creates strong demand for senior housing in New York

Housing for older adults is in high demand.

How baby boomers are quietly reshaping the real estate relocation market

Baby boomers, roughly 20 percent of the U.S. population, control about 41 percent of America’s real estate assets and a major share of housing inventory, creating a generational su...