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  • How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

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adexchanger.com /4 weeks ago

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who...

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