Social Media Ideas for Retail Media Networks

Mall Operator Simon Forms A Retail Media Network

Mall Operator Simon Forms A Retail Media Network

Ace Hardware enhances retail media network capabilities

Vusion acquiring In-Store Media

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched S...

RMN-Mania; Mom! Netflix And YouTube Are Fighting Again

Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of...

Topgolf launches a retail media network

The new division will turn Topgolf’s gaming-and-dining centers into an advertising channel for brands.

Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven

Plus, Best Buy gets a new CMO.

Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls

Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

Simon launches commerce media network

Perion acquires PRN for up to $12 million, expanding in-store retail media reach across North America

For years, advertisers have been trying to connect digital campaigns with what happens inside physical stores. Perion’s latest acquisition is aimed at closing that gap, extending i...

The most valuable moment in retail media

Retail media largely focuses on influencing shoppers before the transaction, while in-store media helps influence decisions during the shopping trip.

NRS, Renascent Media event draws over 100 retailers

Retail Media Can Build Brands—Including Ways Other Media Can’t

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

Grocery TV and Esri Partner to Bring Data-Driven Media Planning to In-Store Retail Media

Partnership lets brands plan against 3,500+ behavioral and psychographic audience attributes across 6,700+ grocery stores, aligning in-store buys with how national advertisers plan...

セブン、ファミマ、ローソンは「メディア」になれるのか　店舗と購買データを生かす広告ビジネスの実態

コンビニ大手3社が、店舗を「売る場所」だけでなく「広告を届ける場所」として活用し始めている。背景にあるのは全国に広げられた店舗網と、日々蓄積される膨大な顧客データだ。3社の取り組みに...

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

Ace Hardware: ‘We’re in the business of building national brands’

The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

New ad formats like branded content and streaming try to make the case for more money.

ANA Urges Retail Media Framework, Measurement Consistency

ANA Urges Retail Media Framework, Measurement Consistency

How Reach TV Brings Streaming And Advertising To America’s Airports

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business

The US' Biggest Mall Operator Is Launching an Ad Business