Social Media Ideas for Retail Media

Ace Hardware enhances retail media network capabilities

Vusion acquiring In-Store Media

The most valuable moment in retail media

Retail media largely focuses on influencing shoppers before the transaction, while in-store media helps influence decisions during the shopping trip.

Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls

Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven

Plus, Best Buy gets a new CMO.

Retail Media Can Build Brands—Including Ways Other Media Can’t

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

Topgolf launches a retail media network

The new division will turn Topgolf’s gaming-and-dining centers into an advertising channel for brands.

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched S...

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

Mall Operator Simon Forms A Retail Media Network

Mall Operator Simon Forms A Retail Media Network

ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

New ad formats like branded content and streaming try to make the case for more money.

NRS, Renascent Media event draws over 100 retailers

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

Ace Hardware: ‘We’re in the business of building national brands’

The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

セブン、ファミマ、ローソンは「メディア」になれるのか　店舗と購買データを生かす広告ビジネスの実態

コンビニ大手3社が、店舗を「売る場所」だけでなく「広告を届ける場所」として活用し始めている。背景にあるのは全国に広げられた店舗網と、日々蓄積される膨大な顧客データだ。3社の取り組みに...

Grocery TV and Esri Partner to Bring Data-Driven Media Planning to In-Store Retail Media

Partnership lets brands plan against 3,500+ behavioral and psychographic audience attributes across 6,700+ grocery stores, aligning in-store buys with how national advertisers plan...

Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More

Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok

Don’t Let Retail Media Tell You It’s Brand Building

Retail media is a valuable channel—but it's not a reason to upend your budget.

In-Store Marketing Ideas for Better Customer Recall

Retail marketing works best when customers remember the store after they leave. Price promotions may drive an immediate purchase, but lasting recall depends on repeated visual cues...

Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts

Plus, DoorDash’s measurement certification and Ace’s new feature.

Perion acquires PRN for up to $12 million, expanding in-store retail media reach across North America

For years, advertisers have been trying to connect digital campaigns with what happens inside physical stores. Perion’s latest acquisition is aimed at closing that gap, extending i...

Warc report predicts retail ad market to hit $200bn in 2026

Warc’s The Future of Commerce Media 2026: Retail media continues to grow, but growth is slowing.

ANA Urges Retail Media Framework, Measurement Consistency

ANA Urges Retail Media Framework, Measurement Consistency