Puma Marketing Strategy & Campaigns: Bold Branding in Action
It all starts with that iconic leaping cat— fast and impossible to ignore. Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into m...
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It all starts with that iconic leaping cat— fast and impossible to ignore. Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into m...
The plateless Deviate Pure Nitro arrives as a competitor for the Adidas Evo SL and Asics Superblast 3.
The PUMA Speedcat Mule has finally arrived in the Philippines. Championed by global icon Rosé, the new silhouette embodies effortless style, reimagined with a breezy, backless desi...
Puma is lightening up Deviate with the upcoming PUMA Deviate Pure Nitro “White/Red.” Dropping on June 4, 2026, the shoe will launch at select retailers and directly from Puma.com i...
Puma and A$AP Rocky have linked up for a fresh take on their classic suede sneaker. After going left field with his previous collection, the Harlem rapper went old school with his...
The experiential space revealed the German athletic brand’s new Ultra Nitro 7 sneaker.
Tyrese Haliburton’s first signature sneaker is getting a pared-back “Triple White” treatment that puts the Hali 1’s shape and construction front and center. Rather than relying on...
Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July. In this newly created role, she will report directly t...
PUMA has unveiled the Activate NITRO™ TR HYROX, a new training shoe specially engineered to support athletes preparing for HYROX competition. The perfect training companion to PUMA...
Salehe Bembury’s PUMA Velum NITRO “Akita” design is simplistic, allowing the colorways to speak for itself. Inspired by the Japanese breed of dog, the colorways revolves around ric...
A$AP Rocky and PUMA are continuing to expand their growing footwear partnership with the introduction of a new slip-on silhouette perfect for the warmer months... © Sneaker N...
PUMA is bringing PROJECT3, its sub-elite running program, to the 2026 Berlin and Chicago Marathons for the first time. Following an enormously successful string of results since PR...
Tyrese Haliburton’s first PUMA signature shoe gets a more low-key option with the upcoming PUMA Hali 1 “Navy”, expected to release in Summer 2026. The pair will launch through PUMA...
Article by Peter Stuart and Sam WinebaumPuma Deviate Pure NITRO ($150)CLICK to Read more »
Select retailers have the PUMA MB.05 Low “Bluemazing” scheduled to release June 19, 2026, with a $120 price tag. For now, that date applies to early retailer listings. PUMA has not...
PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new “Deviate Route” in Bridgetowne through a special 5K...
The hiring of Dos Santos comes after Puma created dedicated teams for its sportstyle and core businesses earlier this year.
A$AP Rocky is giving the Puma Mostro 3D a mule update, turning the spiked silhouette into a laceless slip-on without sanding down its weirder edges. The A$AP Rocky x Puma Mostro 3D...
Global sportswear company Puma SE has appointed Marcia Dos Santos as Vice President, Business Unit (BU) Core, strengthening its leadership team following a recent organizational re...
When Anta Sports Products quietly announced it was purchasing a controlling stake in Puma back in January it flew mostly under the radar. With more time to look into what this cou...
Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July. In this newly created role, she will report directly t...
The style will be available in two colorways starting on May 21.
The PUMA MB.05 “Showtime” is releasing on May 28, 2026, via PUMA.com and select retailers for $130. Check out the photos… The post PUMA MB.05 “Showtime” Release Date & Info app...
The rapper is bringing his distressed look to the Suede.
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