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Profoto has announced new PowerBeam, MaxiZoom, and MiniZoom Hard Reflectors. What is nice is that they can be used for both Profoto flat-front flashes and point-source LEDs. PowerB...
Profoto Softbox XL：大規模なプロダクションに応える、新しいソフトライトのスタンダード
Profoto Softboxes XL are now available in three new sizes: 5’ Octa, 4×6’, and 1×6’ with silver and white interior options. The three XL options combine a larger, softer light sourc...
At Cine Gear 2026, I stopped by the Profoto booth to talk to them about the journey from making strobs and lighting primarily for photography. Now, Profoto offers some very impress...
At their Cine Gear booth, Johnnie sat down with Profoto’s Rod Gammons to skip the usual spec sheet and dig into a broader question: why a company with more than 60 years of history...
The Sony a9 III's 24-megapixel global shutter image sensor has a wide range of benefits for both photographers, including exceptional swiftness and flash sync at any shutter speed....
One speedlight and a diffusion setup can go a long way toward producing a clean, versatile portrait. Knowing exactly how to position, power, and modify a single flash is the kind o...
Godox has announced the new iM30Pro, an upgraded version of its popular pocket-sized iM30 flash that adds a rechargeable lithium battery, bounce flash capability, a color display,...
A new firmware update is available for the Profoto ProPanel 3×2. The new version A6 firmware provides the following fixes: • Improved DMX screen (now displays profile selected)• Ai...
Perhaps a rental-only item for many, the 2000W Profoto ProPanel 3×2 sports an IP-65 rating, 4-zone pixel mapping, a range of 2000K – 15000K CCT, and a variety of control methods, b...
Godox has announced the Knowled AM800R, a new 800-watt inflatable RGBWW LED mat light designed for film, television, and commercial productions. Featuring a 4 x 4-foot (1.2 x 1.2 m...
Photo: NEEWER Built for photographers who want strong output, fast control and dependable portability in one compact lighting tool, the NEEWER Q4PRO 400Ws Outdoor Flash combine...
Viltrox has announced another vintage-inspired on-camera flash. The Viltrox Vintage Z1 Pro TTL Retro promises old-school style with new-school lighting technology, all for under $6...
Harlowe has announced its new Pocket Flash, a compact hybrid lighting tool that combines an on-camera flash with a bi-color continuous LED light. Designed for photographers, conten...
Viltrox has announced the launch of its Vintage Z1 Pro, a retro-inspired compact flash. Embracing the signature vintage styling of the original Vintage Z1, the new Z1 Pro introduce...
Choosing between flash and continuous LED lighting is one of the more consequential decisions you'll make when building out a studio kit. The gap between the two has narrowed, but...
Shooting in harsh midday light near water is a situation where photos fall apart fast. Without a reflector or an assistant, that direct sun creates unflattering shadows and a dynam...
Shooting portraits in bright outdoor light is one of the harder problems to solve with a single speedlight. The sun is usually too strong, your flash can't keep up, and the results...
Godox has announced the ML40R/Bi, the newest additions to its ML series. They were designed to be portable LED lights with a built-in battery and a specially designed lens to deliv...
Neewer’s latest lighting release introduces two very different flashes aimed at modern photographers working across both studio and location environments. The Q120 outdoor strobe f...
In macro photography, light does more than illuminate; it defines texture, depth, and detail. In macro photography lighting, even the smallest adjustment can dramatically change yo...
Viltrox has upgraded its retro Vintage Z1 flash with TTL metering and 1/8000 s high-speed sync, as well as a circular color touchscreen.
Godox has announced its new LC500R Air and LR150 Air LED fixtures. As the name suggests, these are lightweight, inflatable fixtures that can be used for a variety of lighting appli...
Lighting is the single biggest variable that separates wedding photos that look polished from ones that just look okay. Unlike studio work, weddings give you no guarantees: harsh m...
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