Social Media Ideas for Pernod Ricard

Pernod Ricard: Complications Of Political Negotiations Could Create Opportunities

La Martiniquaise-Bardinet buys stake in Spanish liqueur

French spirits firm La Martiniquaise-Bardinet has taken a 40% stake in the company behind Spanish liqueur brand Plata o Plomo The post La Martiniquaise-Bardinet buys stake in Spani...

Selling experiences, not volume, key for Pernod Ricard

Like any other line of business, companies in the liquor industry see sales as their top priority. But does that mean selling more is always better? A social campaign leader at Per...

The Spirits Company That Builds Destinations: Laura Sileo Pavat on Pernod Ricard

Pernod Ricard's Global Brand Homes Director Laura Sileo Pavat outlines how the spirits giant welcomes 1 million visitors annually across distilleries and châteaux, using five key e...

Pómelle snaps up former Lost Explorer CCO

Premium apéritif brand Pómelle has welcomed Sheyan Patel as its new global managing director, effective immediately The post Pómelle snaps up former Lost Explorer CCO appeared firs...

La Martiniquaise-Bardinet becomes Sir James 101 sole owner

The French spirits firm has fully acquired Sir James 101, three years after taking a minority stake in the alcohol-free cocktail brand The post La Martiniquaise-Bardinet becomes Si...

Vending machine offers mini bottles of Patrón

Bacardi-owned Patrón has opened a Tequila lounge inside London’s 77 nightclub, complete with a miniature bottle dispensing vending machine The post Vending machine offers mini bott...

Supreme Brand Champion 2026: Royal Stag

Pernod Ricard-owned Royal Stag is this year's Supreme Brand Champion after winning over drinkers with its music and cricket campaigns The post Supreme Brand Champion 2026: Royal St...

Moët Hennessy eyes bigger whisky play in India; launches Glenmorangie The Lasanta 15 Years Old

The launch comes as parent company Moët Hennessy doubles down on India, one of its fastest-growing markets globally, amid rising premiumisation and growing demand for luxury spirit...

Spirits Europe names its next president

Patrick Piana, the managing director of Europe at Campari Group, has been announced as trade body Spirits Europe’s next president The post Spirits Europe names its next president a...

Hennessy revisits Spirit of Travel campaign

LVMH-owned Hennessy Cognac is rolling out a series of activations across travel retail in Paris, Hong Kong, Macau, Taiwan, Hainan and more The post Hennessy revisits Spirit of Trav...

Distillerie de Fontagard by Pascal Riviere Design

Fontagard Single Malt Range Design Distillerie de Fontagard approached the project with a clear ambition: create an accessible range of...

Top 10 biggest-selling brandy and Cognac Brand Champions

The Cognac and brandy categories are moving in opposite directions, with the former losing much of its previous prestige The post Top 10 biggest-selling brandy and Cognac Brand Cha...

Absolut unveils Tomorrowland 2026 bottles

Pernod Ricard-owned Absolut has launched this year’s line of Tomorrowland-themed bottles to mark its partnership with the festival The post Absolut unveils Tomorrowland 2026 bottle...

Top seven best-selling liqueur Brand Champions

Liqueurs continue to be dominated by brands that offer indulgence, although the biggest players are showing signs of declining sales The post Top seven best-selling liqueur Brand C...

Hennessy brings luxury to casual drinking occasions

Cognac brand Hennessy has entered the ready-to-drink space with a collection of bottled serves designed to bring people together The post Hennessy brings luxury to casual drinking...

Frapin debuts collectors’ edition VSOP Cognac

The single estate Cognac producer hopes to engage a younger generation with a new look for its flagship bottling The post Frapin debuts collectors’ edition VSOP Cognac appeared fir...

Remy Cointreau shares jump as cognac maker unveils plan to reverse sales and profits slide

Remy, whose Cointreau brand is promoted by actress Aubrey Plaza (pictured), said it will win back consumers by offering more affordable drinks.

CopperBay Lancaster celebrates French distillation

The cocktail bar at the Hôtel Lancaster in Paris has created a menu called Hexagonal, which showcases the diversity of French distillation The post CopperBay Lancaster celebrates F...

Disaronno Group completes Amaro Averna acquisition

Campari Group’s sale of Amaro Averna and Zedda Piras has been completed six months after the deal was first announced The post Disaronno Group completes Amaro Averna acquisition ap...

Rémy Cointreau opens three bars at Taste of London

Activations created by Onyx Events.

Top 10 award-winning Cognacs and brandies

The category of grape spirits still retains its diverse flavour appeal, impressing the judges at this year's The Brandy & Cognac Masters The post Top 10 award-winning Cognacs a...

Trend surfer: Limoncè

Stock Spirits Group is tapping into apéritif occasions through its Limoncè portfolio, including its new bottled Spritz RTD The post Trend surfer: Limoncè appeared first on The Spir...

Le Philtre partners with Mangrove in UK

Organic French vodka brand Le Philtre has appointed Mangrove as its new distributor in the UK, taking over from Cask Liquid Marketing The post Le Philtre partners with Mangrove in...