Social Media Ideas for Pernod Ricard

Pernod Ricard targets RTDs and small formats in US growth strategy

Hangover for Pernod Ricard as US and Chinese drinkers lose taste for its spirits

The company - whose drinks include Absolut Vodka (endorsed by Paris Hilton) and Jameson Irish whiskey - said that sales plunged 3.9pc to £8.10billion over the year to 30 June.

French drinks giant Pernod cashes in on Britain's summer of spritz

Volumes of Pernod's pink Lillet, made using Bordeaux rosé wine, are up a third in the three months to mid-July on the same period last year, said research firm NielsenIQ.

Pernod Ricard’s 19% India Whisky Growth Is Real, but the Number Flatters It

Did India’s whisky sales really surge 19%? Early shipments and a weak comparison tell a different story about Pernod Ricard’s growth. Read the full article at Pernod Ricard’s 19% I...

ABD Maestro eyes ₹200 crore revenue next FY as premiumisation bets pay off

The company has built a portfolio of eight to nine brands across whisky, gin, vodka and rum, spanning Indian and international categories; bollywood actor Ranveer Singh is a co-fou...

India probes Pernod Ricard, Diageo over Scotch whisky imports under UK trade pact

Indian tax authorities are examining whether Pernod Ricard and Diageo wrongly classified bulk Scotch whisky imports for lower tariffs. The investigation follows reduced import duti...

Sazerac to buy German spirits producer Berentzen

The deal with Berentzen Group is expected to broaden both companies’ portfolios, capabilities and reach.

US drinks giant completes purchase of viral Au Vodka brand for £300m

International spirits brand Sazerac has completed its purchase of Au Vodka for a reported £300m.

Jean-Luc Pasquet Lot 76 (Kirsch Import)

For the 50th anniversary of Kirsch Import (remember this Talisker?) they also released an exclusive bottling from Jean-Luc Pasquet. It is a Grande Champagne cognac, distilled in th...

Matthew Clark Bibendum and Pernod Ricard UK crown a new Bartender Battles winner for 2026

Returning for its fourth year, Matthew Clark Bibendum’s annual creative cocktail-making challenge has once again seen bartenders from across the UK battle it out to be crowned the...

Review: Ferrand Pineau des Charentes Blanc

Maison Ferrand may be known for making Cognac (and, of course, gin and rum as well), but its latest release isn’t a spirit at all. Ferrand’s new Pineau des Charentes is a fortified...

Treasury Wine Estates outlines luxury strategy at TFWA Cannes

Courvoisier Unveils First Global Campaign in Nearly 20 Years

What does it take to revive a Cognac giant? Courvoisier's first global campaign in nearly 20 years bets on house parties, Ibra Ake and one cry: Pass The Courvoisier. Read the full...

Cognac 19.26 Grande Champagne / Fins Bois

At the end of last week Malternative Belgium presented two new cognacs. Both were discovered in the cellars of Grosperrin. They had been in their inventory for a long time without...

Courvoisier’s first global campaign in years embraces house party culture

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.

The Glenlivet Launches 12 Year Old Provence Edition

What happens when a classic Speyside single malt meets the wine casks of the South of France? The Glenlivet's 12 Year Old Provence Edition has the answer. Read the full article at...

Cognac Voyer 19.89 / XO 26 (Malternative Belgium)

Last week Malternative Belgium released a "Cognac de conversation". This assemblage was created with elegance and accessability in mind. It should be an easy-drinking cognac, sligh...

SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA

SPRITZ UP YOUR EVENING: CAMPARI GROUP ACCELERATES THE ITALIAN APERITIVO IN SOUTHEAST ASIA

The Glendronach Sevillian / Venetian / Parisian Room

The Glendronach House Editions is a series of whiskies exclusive to travel retail. The compositions are inspired by European cities. Each of them starts from their signature Oloros...

Iconic Irish liqueur Irish Mist returns to Irish ownership after US sale

The iconic drinks brand has been sold by Heaven Hill Brands to Dublin-based drinks business, the Old Canal Quay Spirits company,

📺Inside Pierre Peters: The “King of Chardonnay” Reveals His Family’s Treasure

Piccadily’s Indian rum Camikara wins multiple international awards, puts India on global spirits map

Camikara is produced from 100% pure sugarcane juice, not molasses, following the traditional rhum agricole method, and is aged in oak casks without additives

Indian vodka market shifts towards premium products

Indian vodka market is witnessing a shift in consumer preferences with drinkers increasingly seeking premium products that offer quality character and a distinctive brand story acc...

One Wine and Spirits Wholesaler Has Become Too Big To Control