Latest updates for Paid Media

Fresh curated links around Paid Media are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • PropellerAds Launches Paid Social Traffic, a New Way to Reach Social Media Audiences
  • Perfogro Ltd's Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It
  • CapsLock: Media Buyer (Google&Meta)

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

martechseries.com /3 weeks ago

PropellerAds Launches Paid Social Traffic, a New Way to Reach Social Media Audiences

PropellerAds, a leading advertising platform, has rolled out Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their...

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prweb.com /1 month ago

Perfogro Ltd's Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It

Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velo...

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weworkremotely.com /1 month ago

CapsLock: Media Buyer (Google&Meta)

Headquarters: Madrid, Remote, United States URL: http://capslock.global About UsCapsLock is a company that specializes in providing digital marketing services to businesses t...

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brafton.com /2 weeks ago

Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand. The post Paid Marketing...

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forrester.com /1 month ago

From Walled Gardens To Working Media: The Rise Of Commerce Media

In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every...

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martechseries.com /1 week ago

Profound Launches Ads Studio, Helping Marketers Generate and Optimize Advertising Campaigns Across AI Search Platforms

New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...

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marketingtechnews.net /2 weeks ago

DMWF Spotlight: Awareness or performance? Pick both.

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the fu...

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journalism.co.uk /1 month ago

Field vs digital advertising: Which channel wins on CPA?

The difference is not just in how customers are acquired, but in how long they stay, how much they spend, and how they perceive the brand they’ve chosen to engage with

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marketingdive.com /3 weeks ago

Uber Advertising expands beyond owned apps in play for more ad dollars

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

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adexchanger.com /1 month ago

AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturf...

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moviamedia.com /1 month ago

Startup Marketing Beyond Digital Ads

Image source : google Digital ads can help a startup get early traffic. They can also drain a budget fast. Paid channels are expensive when the product is still being tested, the a...

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adexchanger.com /2 days ago

How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark...

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medium.com /3 weeks ago

Retail Media Networks and Marketplace Advertising: A Complete Guide by Voleergo Academy

Learn how Retail Media Networks and Marketplace Advertising are reshaping digital marketing in 2026 with Voleergo Academy. This guide…Continue reading on Medium »

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medium.com /1 month ago

CDV Ads Strategy India: A Step-By-Step Guide

India’s digital ad space is becoming increasingly competitive, especially in major cities like Mumbai, Delhi, and Bangalore. To thrive…Continue reading on Medium »

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techround.co.uk /1 month ago

What Is Digital Media Buying?

In today’s crowded digital landscape, getting your message in front of the right people at the right time is everything.... The post What Is Digital Media Buying? appeared first on...

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martechseries.com /1 month ago

Bangladesh Performance Marketer Morshed Parvej Patwary Launches Meta Ads and Google Ads Consultancy for Global Clients

Bangladesh Performance Marketer Launches Meta Ads Consultancy for Global Remote Clients #MetaAds #GoogleAds #PerformanceMarketing Md Morshed Parvej Patwary, a senior performance ma...

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martechseries.com /1 month ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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medium.com /2 weeks ago

Whitelisting vs Dark Posts: Most D2C Brands Are Using the Wrong One

Same creator. Same content. Very different results. Here’s how to know which format to run and when.Continue reading on Medium »

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adweek.com /6 days ago

5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals

Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.

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martechseries.com /1 month ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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campaignlive.co.uk /3 weeks ago

Universal Ads launches in the UK across Channel 4, ITV, and Sky

Launch gives small and medium sized businesses unprecedented opportunity to advertise across major UK broadcasters.

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martechseries.com /3 weeks ago

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...

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newswire.com /3 weeks ago

Stagwell (STGW) Launches The Media Machine, Full Lifecycle Agentic Media Operating System

An AI-native operating system for media developed by GALE - where 20+ intelligent agents plan, buy, optimize, and report across every major platform, with humans in control at ever...

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economictimes.indiatimes.com /1 month ago

In FY26, 97% of violative ads were on digital platforms, 4-5ths of them on Meta- Asci

In FY26, 97% of violative ads were on digital platforms, 4-5ths of them on Meta- Asci

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Sources covering Paid Media

feeds.jamaicantimes.com

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feeds2.feedburner.com

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campaignlive.co.uk

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go.forrester.com

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marketingtechnews.net

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martechseries.com

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