Social Media Ideas for Opticianry

National Academy of Opticianry Approve First Steps Towards Merger With United Opticians Association

The National Academy of Opticianry (NAO) and the United Opticians Association (UOA) announced today that the NAO Fellow Members and the UOA Board of Directors each voted to authori...

Teachable Tuesday – Notes on Eyeglass Lens Prescriptions

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Excellence takes center stage at Optometry's Meeting®

This year's honorees were recognized for their leadership, service and commitment to advancing optometry and patient care.

YSU Launches Hybrid Ophthalmic Clinical Assistant Certificate Program

YOUNGSTOWN, Ohio – Youngstown State University is expanding its health care education offerings with the launch of a new hybrid Ophthalmic Clinical Assistant Certificate program th...

Historic win: Vermont advances optometry’s nationwide scope momentum

Vermont becomes the 17th state to authorize optometric laser procedures—and the third state in 2026 to modernize optometric practice.

Eyemart Express Joins Oshkosh's Top-Rated Places to Get Prescription Glasses as Fourth Northeast Wisconsin Location

Eyemart Express has opened its fourth Northeast Wisconsin location in Oshkosh, cementing its place among the top-rated places to get prescription glasses in the region. The new sto...

Optometric group files Eyebot complaint with FTC

Teachable Tuesday – First Customer Interaction AND Dealing with Expired Rxs

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Online and In-Store Eyewear: Cost, Convenience, and Customization

Choosing where to buy your next pair of glasses is no longer as simple as walking into the nearest optical shop. Today, you have a full spectrum of options, from browsing hundreds...

Style Is In Session: OGI Eyewear’s Summer Release

School may be out for the summer, but personality never takes a break. OGI Eyewear is giving a masterclass in vibrant and balanced eyewear with new styles from OGI, OGI […] This st...

Teachable Tuesday – Guiding Customer Lens Style

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Teachable Tuesday – Index of Refraction

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

A Practical Guide to Choosing the Right Eyewear for Your Lifestyle

Choosing optical gear can feel like a lot. Frames, lenses, coatings, contacts, sport goggles, and field optics all solve different problems, so the best place to start is with the...

OTIS Eyewear: style with substance

The Australian eyewear brand, OTIS Eyewear has added more styles – now available also in Europe, designed to transcend the boundaries between style, durability, sustainability and...

Optometry-led effort yields official definition of ‘Ocular Motor Rehabilitation’

Optometrists are foundational to the management of post-mild traumatic brain injury vision dysfunction.

Premium opticians opens flagship eyewear store at Westgate Oxford

David Clulow launched a new branch at Westgate Oxford on Friday, June 26.

Teachable Tuesday – Guiding Customer Material Choice

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Teachable Tuesday – Guiding Customer Frame Choice Based on Lens Power

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

AOA calls on FTC to scrutinize Eyebot kiosk

In its latest action targeting retail vision kiosks, the AOA is urging an investigation into whether marketing language violates federal consumer protection rules.

John Bruening – Geauga Vision Group // Optical Journal Podcast

Daniel speaks with John Bruening, the CEO of Geauga Vision Group.       This story John Bruening – Geauga Vision Group // Optical Journal Podcast - appears on The Optical Journal.

Eyes on Litchfield Expands Comprehensive Vision Care Services in Torrington Area

Teachable Tuesday – Specific Gravity and Lens Materials

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Florida adds eyewear and smart glasses to portable electronics insurance license

Carriers and retail vendors get a new product lane – here’s what changes

Belgian Startup Behind Optisuite To Bring Its Digital Optician Assistant To The U.S.

Brussels-based Ditar, the company behind optical in-store consultation platform Optisuite, has closed a €1.4M seed round led by ScaleFund with participation from SeederFund, imec.i...