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Bite-Size Nostalgia, Anyone?

Why Nostalgia Is Reshaping Pop Culture

Why nostalgia feels so good right now, what it’s doing to our mental health, and how to use it as a tool instead of an escape.

What Makes You Nostalgic for Your Childhood?

Thoughts on obsolete technologies, Skip-its, and more. The post What Makes You Nostalgic for Your Childhood? appeared first on Magpie by Jen Shoop.

Nostalgic Memories At Showplace 6: A Grandmother's Love

Picture this: sticky floors, old seats, and cherished memories with grandma at a dollar theater that holds more than just films. That’s what nostalgia feels like. Continue reading…

We read the research on nostalgia, the emotion doctors once treated as a disease — it tends to arrive when people feel l...

For three centuries nostalgia was classified as an illness. Among the first psychology studies to examine it directly, seven experiments found something closer to the opposite: wha...

Why Music Makes Us So Nostalgic

How nostalgia-evoking music helps us stay in touch with our past selves, and retrieve "the good" from "the good old days."

I Miss Thaaaat…

The Nostalgic Self

Feeling disconnected from your self? Nostalgia can help put you back in touch.

Five Reasons Nostalgia is Trending in Experiential

Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuabl...

Nostalgic Moments Where Life Hits Different

‘What’s something that was never that good that British people get incredibly nostalgic about’ – 21 rose-tinted memories...

Nostalgia is not a new phenomenon but it has been increasingly weaponised on social media in recent years, as anyone who has seen a picture of a charming ye olde English village wi...

Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study

The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on M...

People have been sharing the things they’d love to bring back from the 80s – and it’s not all hair metal and shoulder pa...

Everything that was popular when we were younger, healthier, less cynical is the gold standard. Or so it seems. Music stars from our teens – the best ever. TV shows – they’ve never...

Nostalgia Marketing: When & How to Use It for More Compelling Campaigns

From brain science to brand trust—learn the psychology of nostalgia marketing and how to apply it the right way. The post Nostalgia Marketing: When & How to Use It for More Com...

Nostalgia | Owen Habel Lwanda | Poetry

  At the barber shop, the barber asks where I come from. I say “Kenya.” He nods politely and drapes a shawl around my shoulders. I want him to ask another question. Which part of K...

Nostalgic Memories Of Carefree 1990s Summers In Lubbock

Imagine a world where summer meant no screens—just neighborhood adventures, tree forts, and laughter echoing down the street. Continue reading…

Why We View the Past as Better Than the Present

There’s a reason why no one ever talks about “the bad old days.” A nostalgic longing for bygone times—and a sense that the present doesn’t stack up well against the past—is a commo...

Faces of the Past: 20th Century Aura

Let’s Crank The 2000s Nostalgia to the Highest

Nostalgia is identity: how Avinash Mudaliar built Carvaan, and why AI needs its own Carvaan moment

In 2017, when much of India's music industry was chasing the young, app-native streaming user, one product went firmly the other way.

That warm, aching feeling of missing a version of yourself you didn’t appreciate while you were it turns out to be one o...

You catch it sometimes. Watching your children play with your grandchildren. Cleaning out a drawer and finding an old letter you wrote to a friend twenty years ago. Passing the hou...

Chinese Dreamcore! How This Ambient Trend Is Keeping Hope Alive In China

Young adults in China are becoming increasingly overwhelmed with the present — so they’re turning to the nostalgia of the past! Have you ever been scrolling through social media an...