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What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal....
Sensor Tower, a leading provider of data on the digital economy, announced an integration with Google Ads to help advertisers discover and repurpose their existing social creatives...
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...
Sara Fischer, Axios: Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display advertising sales, CEO Adam Singo...
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared...
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their mos...
Pattern already supports more than $2B in annual ad spend across online marketplaces, Google, Meta, Snap, and TikTok, and is now extending that same expertise to help brands meet c...
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner f...
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital...
Advertisers can now capture qualified leads directly in-feed without sending users off-platform.
Skai and Innovid join a growing network of platforms that help brands maximize their promotions on the community-based app.
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Pla...
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Amer...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...
Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, announced it...
The move represents the platform’s latest artificial intelligence integration advance, and could eventually lead to full advertising automation.
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and com...
Paid social is a leading digital marketing option for brand awareness and product discovery. Here’s how AI is taking it to the next level.
Certified high-attention media offering across Mobile In-App Video and Connected TV validated by Lumen Research InMobi Advertising, part of global technology company InMobi, announ...
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