Social Media Ideas for Native & Programmatic Advertising

Latest updates for Native & Programmatic Advertising

Fresh curated links around Native & Programmatic Advertising are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

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martechseries.com /1 month ago

Samsung Ads makes it easier for brands to advertise programmatically

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by...

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techround.co.uk /3 weeks ago

What Is Programmatic Advertising?

Gone are the days of manually negotiating ad placements and hoping your message lands in front of the right people.... The post What Is Programmatic Advertising? appeared first on...

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martechseries.com /1 month ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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designer-daily.com /1 month ago

Programmatic Ad Design: Creating Assets That Scale

Programmatic advertising has changed how brands buy media. Instead of negotiating individual placements, advertisers bid on impressions in real time, targeting specific users acros...

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prweb.com /1 month ago

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...

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martechseries.com /3 weeks ago

Agentio Brings Automated Creator Advertising to Facebook and Instagram

Meta partnership integrates authenticity of creator content with data-driven performance marketing Agentio, the AI-native platform for creator-led advertising, announced a new adve...

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socialmediatoday.com /1 month ago

X announces creator-driven ad partnership

The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.

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martechseries.com /1 month ago

InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused M...

Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced...

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pocketgamer.biz /6 days ago

PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences

Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...

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martechseries.com /3 weeks ago

PropellerAds Launches Paid Social Traffic, a New Way to Reach Social Media Audiences

PropellerAds, a leading advertising platform, has rolled out Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their...

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adexchanger.com /1 month ago

Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmati...

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martechseries.com /4 weeks ago

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments and live sports schedule data, directly within PubMatic’s platform for activation across premium st...

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socialmediatoday.com /1 month ago

Google integrates Demand Gen and Display Network

The move allows advertisers to use both options to reach different audiences within one unified environment.

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adexchanger.com /1 week ago

Adobe Advertising Just Launched Its Own Custom Algorithms Product

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...

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martechseries.com /1 week ago

Profound Launches Ads Studio, Helping Marketers Generate and Optimize Advertising Campaigns Across AI Search Platforms

New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...

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socialmediatoday.com /1 month ago

X pitches advertisers on rising opportunities in the app

X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.

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martechseries.com /1 month ago

PubMatic Launches Decision Fabric on AgenticOS, Giving Partner Decision Models a Native Environment Inside the Programma...

inPowered AI, MiQ, Chalice AI and SWYM.AI to Pilot New Capability, Running Buyer and Algorithm Intelligence Inside the Auction Alongside PubMatic’s Active AI Agents PubMatic, the l...

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martechseries.com /3 weeks ago

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...

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campaignlive.co.uk /1 month ago

Global launches self-serve audio and outdoor ad platform

Move designed to open up inventory to online advertisers.

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martechseries.com /4 weeks ago

WunderKIND Ads Releases First Measurement Benchmarks For Programmatic CTV Pause Ads in Partnership with OpenGlass

Powered by TVision attention data, new benchmarks show Pause Ads outperform traditional CTV advertising across every category analyzed, delivering nearly 2X higher attention In an...

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pocketgamer.biz /1 month ago

EA launches advertising platform for in-game brand integrations

Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...

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unity.com /1 month ago

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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adexchanger.com /4 weeks ago

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Brab...

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adexchanger.com /3 weeks ago

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...

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