Latest updates for Native & Programmatic Advertising

Fresh curated links around Native & Programmatic Advertising are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance
  • PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance
  • HilltopAds Rolls Out Automated Smart CPM

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

Read source
martechseries.com /1 day ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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unity.com /2 weeks ago

Turning purchase data into outcomes in mobile gaming: Unity and Attain’s partnership

Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental...

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socialmediatoday.com /1 week ago

X announces creator-driven ad partnership

The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.

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martechseries.com /3 days ago

InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused M...

Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced...

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adexchanger.com /3 weeks ago

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...

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adexchanger.com /3 weeks ago

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

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adexchanger.com /3 weeks ago

AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...

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webwire.com /1 month ago

Hearst Launches “Hearst News,” a Proprietary National Programmatic Advertising Network Leveraging Hearst's Newspaper &am...

Hearst announced the launch of “Hearst News,” a fully unified, owned-and-operated programmatic network that brings together the digital scale of Hearst's 30 daily and 50 weekly new...

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adexchanger.com /1 month ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market sh...

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martechseries.com /1 month ago

fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®...

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socialmediatoday.com /4 days ago

Google integrates Demand Gen and Display Network

The move allows advertisers to use both options to reach different audiences within one unified environment.

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martechseries.com /1 month ago

JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers,...

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adexchanger.com /1 month ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers,...

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socialmediatoday.com /1 week ago

X pitches advertisers on rising opportunities in the app

X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.

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martechseries.com /1 month ago

JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys

Exclusive agreement accelerates agentic ad buying across all programmatic inventory premium JWX, the technology company connecting premium content, engaged consumers, and the adver...

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adexchanger.com /1 month ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....

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mediaradar.com /1 month ago

Winning in Sports Advertising Means Playing a Different Game

Reaching sports fans used to be straightforward: show up during the game, reach a massive audience, and call it a day.That was the old playbook. Today, the game looks different.A s...

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adweek.com /4 weeks ago

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The adtech firm’s offerings compete with Criteo.

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unity.com /1 week ago

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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medium.com /1 month ago

What New Technologies Are Influencing Digital Advertising Strategies?

is no longer driven by guesswork or static campaigns. It is powered by intelligence, automation, and precision. As consumer behavior…Continue reading on Medium »

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adexchanger.com /1 month ago

An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the s...

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martechseries.com /1 month ago

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

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Sources covering Native & Programmatic Advertising

feeds2.feedburner.com

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rssfeeds.webwire.com

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blog.unity.com

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martechseries.com

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medium.com

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adweek.com

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