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Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
CMOs question if AI search investment is worth it. Wirecutter set the standard for trusted product recommendations, and AI search is changing how consumers find
Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click resu...
In a fragmented media landscape, the state of play matters. Learn how mobile gaming captures high-quality attention to drive measurable marketing action
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exce...
The winning social playbook resembles jazz: keep the chord structure, loosen approvals, preserve key traits, and give natural improvisers room to create.
Marketers, You Have 9 Minutes to Earn Attention
Marketers, You Have 9 Minutes to Earn Attention
Likes and comments are easy to report, but they can miss real influence. Learn which leading indicators help marketers prove attention to executives.
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them...
Most brands still plan media around a familiar sequence: earn attention, create interest, drive the click and optimize the conversion. Meta’s Muse suggests that sequence is about t...
David Greenspan is bringing a familiar industry name to the table as MindShare101 looks to expand its reach and develop new opportunities. The post Coaching company MindShare101 ta...
Michael Law and Shivram Vaideeswaran on the ingredients to combine for staying relevant.
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the se...
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...
The difference between reaching people and moving them.
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Adverti...
Attention is easy to borrow and harder to keep. As discovery moves beyond traditional retail and advertising, SHADOW’s Liza Suloti unpacks why consistency, cultural relevance and a...
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
Discover how to turn Advertising Week 2026 stage appearances into valuable AI citations. Learn why specific, attributed executive quotes enhance brand visibilit
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO...
The digital landscape is becoming increasingly fragmented.Continue reading on Medium »
For years, marketers and communications professionals have been taught to control the brand narrative. Define the message. Build the campaign. Push it out. Measure the response....
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, espe...
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