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Social media success often relies on a brand having already achieved a wider impact culturally through traditional media, because all channels have value.
A great deal of bad strategy begins with a comforting number. Market share is one of the most over-trusted measures in business because it looks like proof of strength while often...
While media has always shaped the way stories are told, the difference now is the variety of environments available to brands and expectations audiences bring to them.
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a sear...
Presented by ContentfulMost marketing teams still measure visibility the same way they always have: rankings, click-through rates, and organic traffic. But buyers have moved on. Se...
Likes and comments are easy to report, but they can miss real influence. Learn which leading indicators help marketers prove attention to executives.
At 21st Century Brand we have spent the last 18 months asking a deceptively simple question: When someone asks an AI system to recommend a brand in your category, how does it choos...
The neuroscience of social video — and how AI predicts what works before you spend. Less than two seconds. That’s how long your brand has before the thumb decides: keep watching, o...
David Greenspan is bringing a familiar industry name to the table as MindShare101 looks to expand its reach and develop new opportunities. The post Coaching company MindShare101 ta...
The difference between reaching people and moving them.
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...
If you are a brand, the last thing you want is to be forgotten by the world like Peter Parker - you need to resonate with this generation and dig deeper into their motivations
Same creator. Same content. Very different results. Here’s how to know which format to run and when.Continue reading on Medium »
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Marketers trust their metrics. Engagement, sentiment, share of voice – these numbers guide strategy, budget, and how a brand reads its own health. But what happens when the baselin...
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...
Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Netflix’s decision to downplay raw viewership is a masterclass in measuring what actually drives growth.
AdExchanger ran a piece recently on open-source marketing mix modelling having its moment, and apologised on the way in for the new acronym. OS-MMM. Nobody asked for it, but here w...
Plus, how to rethink executive tenure and why a high tolerance for the unknown is the hallmark of modern leadership.
Thought Leadership Campaign
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