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Insights Studio connects MediaRadar’s proprietary intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve....
Likes and comments are easy to report, but they can miss real influence. Learn which leading indicators help marketers prove attention to executives.
As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Adverti...
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...
Too many marketers treat research as a rubber stamp for their planned campaigns. Chime, Lincoln Financial, and Eaton used customer insights from the start, and it made all the diff...
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...
Unlock B2B SaaS visibility. Discover what AI recommendations reveal about how companies get cited, from citation sources to content format and freshness signals.
Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.
TV still pulls its weight in delivering measurable ad impact
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the se...
A decade of media growth is giving way to a period of reinvention. Forrester’s 2027 predictions reveal how leading media and technology firms will adapt as subscriptions slow, sear...
CMOs question if AI search investment is worth it. Wirecutter set the standard for trusted product recommendations, and AI search is changing how consumers find
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect
Premium Signals Packaging now brings quality, attention and emotional resonance signals into curated inventory packages, helping buyers identify and activate high-engagement, outco...
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
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