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Insights on Marketing's Future From the Press Hour
Voxpopme and MRII are asking the insights community where research really stands in 2026 and will publish the findings in the inaugural 2026 State of Insights: Insiders Report.
Many companies don’t really know what people are actually saying about them. They might look at their Google ratings once a month. But that only shows the surface of the full pictu...
Stuart Gentle Publisher at Onrec 31 Jul 2026|How Leading Brands Turn Customer Insights into Better Business DecisionsCustomer insights are actionable data about customers on the b...
Ask a CFO at a media company where this year's margin is landing and you will always get a hard-won answer...
Best Use of Original Research
Understand the latest trends facing the news sector, social media and more - perfect for journalists, speakers and students alike
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
A report from Business Insider outlined what the app’s recent source disclosures mean and how to work within the system.
Vineet Mehra of Chime, in a video interview with CMO Insider, spoke about the career "jungle gym" and being intentional with content strategy.
Bastion's consumer insights agency Bastion Insights has launched Bastion Vantage, a new AI-powered digital intelligence offering. The post Bastion Insights launches Bastion Vantage...
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Amer...
What this year’s NZ on Air audience-data drop tells us about media consumption trends. Released every two years, NZ On Air’s Where are the Audiences? survey provides an independen...
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...
New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced t...
Best Insights-Driven Marketing Strategy
Without understanding AI brand visibility, PR and marketing leaders risk losing influence in the channels shaping tomorrow’s customer decisions. The post The New Front Page: GEO An...
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these na...
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...
TL;DR AI customer insights go beyond traditional analytics: they reveal what customers mean, not what they clicked. AI detects themes, classifies intent, maps entities, and sco...
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