Social Media Ideas for Mattel

Mattel's latest play to counter slowing Barbie sales: Water parks

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

Mattel anuncia su primer parque de atracciones para 2027

Con sus marcas emblemas Barbie y Hot Wheels, el gigante tendrá instalaciones acuáticas de unos 9.300 m2 con experiencias, comidas y bebidas inspiradas en sus productos. The post Ma...

Authentic Brands Eying $6 Billion Mattel Takeover

A bid of more than $20 a share is under discussion for the Barbie and Hot Wheels maker, though no sale process is underway; the toy company CEO Ynon Kreiz departed October 2 to lea...

Bluey is coming to Barbie, Hot Wheels, UNO and more Mattel brands

Mattel and BBC Studios are bringing Bluey to five major Mattel brands, including Barbie, Hot Wheels, Little People, Polly Pocket and UNO, beginning in fall 2026. The post Bluey is...

@Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world’s most iconic brand portfolios i...

Barbie Maker Mattel At Crossroads, Fix Problems Or Sell Business

Only three years ago Barbie was the toast of Hollywood but Mattel now faces serious questions about whether it should sell or stick amid fluctuating brand performance.

Mattel’s CEO departing after a rough year at toy giant as Barbie sales deteriorate: ‘Change is overdue’

Sales of its hottest brand, Barbie, have been declining since the 2023 blockbuster Warner Brothers’ movie starring Margot Robbie and Ryan Gosling.

Mattel and BBC Studios Expand Bluey Licensing Partnership

The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products launching this fall. The post Mattel and BBC Studios E...

Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership

The first products from the collaboration arrive Fall 2026   EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company a...

Mattel water parks announced with Barbie, Hot Wheels | Locations revealed

Mattel water parks are coming to multiple locations across the U.S. with attractions based on Barbie and Hot Wheels. The first one will open in late 2027. The post Mattel water par...

Mattel’s Barbie Is Moving Campaign Delivers DreamHouse Activations

Fans can celebrate Barbie with new events, creative activations, and more. The post Mattel’s Barbie Is Moving Campaign Delivers DreamHouse Activations appeared first on The Toy Bo...

Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legendsâ„¢ in New Cha...

Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform The 2026 Global Legends Collection fea...

Scholastic India Announces Publishing and Distribution Partnership with Mattel

Scholastic India, an international office of the global children's publishing, education and media company Scholastic Inc. (NASDAQ: SCHL), announced a publishing and distribution p...

Mattel Enters into Cooperation Agreement with EdgePoint Investment Group Inc.

EdgePoint Partner Lee Matheson Joins Mattel Board of Directors EL SEGUNDO, Calif.--(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) (“Mattel” or the “Company”) today announced that it ha...

Mattel taps new CEO as El Segundo toy maker faces headwinds

Mattel Chief Executive Ynon Kreiz will leave the toy maker to become co-CEO of Paramount-Warner Bros. with David Ellison.

Catherine Wood Takes the Lead on Mattel’s Global Dolls Business

The Warner Bros. Discovery veteran will oversee Barbie, American Girl, Monster High, Polly Pocket, and the company’s broader dolls portfolio. The post Catherine Wood Takes the Lead...

Mattel Teams Up with Serena Williams for New Barbie Doll

The doll honors one of the tennis champion’s most legendary wins. The post Mattel Teams Up with Serena Williams for New Barbie Doll appeared first on The Toy Book.

@Hasbro and @Mattel Unveil New #HotWheels #Transfomers #Bumblebee Collectible

Hasbro and Mattel unveiled the new Hot Wheels Transformers Bumblebee collaboration that delivers on all fronts! The new collectible is a Bumblebee based on the G1 version, and...

Mattel Debuts First-Ever Monster High X American Girl Doll

Only 6,000 dolls will be available this fall. The post Mattel Debuts First-Ever Monster High X American Girl Doll appeared first on The Toy Book.

Mattel Launching Real-Life Competition Hot Wheels

Custom-made supercars will race in Los Angeles next summer The post Mattel Launching Real-Life Competition Hot Wheels appeared first on LAmag.

Mattel Names Maluma, Supercar Blondie, and Robert Lewandowski as Its First-Ever Hot Wheels Class of Legends in New Chall...

- - • Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform - - - - - • The 2...

Mattel faces fresh sale pressure from major shareholder Ariel - report

#Batman Takes Center Stage at New York Comic Con #NYCC – First @Mattel @DCComics Collector Figure Revealed – Preorder to...

Today, Mattel swings into New York Comic Con with a night-worthy debut, unleashing the very first DC Collectible from their epic partnership, starring none other than Gotham’s Dark...

Mattel Unveils Stunning 2026 Barbie® and Ken® Día de Muertos Collectible Dolls for the Grand Masquerade Ball

Mattel, Inc. has officially announced pre-orders for the highly anticipated 2026 Barbie® and Ken® Día de Muertos dolls. Continuing a cherished annual tradition that began in 2019,...