Latest updates for Mattel

Fresh curated links around Mattel are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Mattel’s Q2 Growth Story Runs Through Hot Wheels, Games, and Action Figures
  • Mattel Game Studios Forms to Accelerate Digital Games for Hot Wheels, UNO, and More
  • The Toy Maker Behind Barbie And Hot Wheels Wants To Make Its Own Video Games

Post angles to try

Share the most useful takeaway for your audience.
Turn one article into a quick practical checklist.
Ask your audience how this shift affects their work.
Turn angles into scheduled posts

Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

toybook.com /1 month ago

Mattel’s Q2 Growth Story Runs Through Hot Wheels, Games, and Action Figures

Net sales rise 10% as collector demand, theatrical releases, UNO, and Mattel Brick Shop power gains across key categories. The post Mattel’s Q2 Growth Story Runs Through Hot Wheels...

Read source
webwire.com /3 weeks ago

Mattel Game Studios Forms to Accelerate Digital Games for Hot Wheels, UNO, and More

Mattel, Inc. (NASDAQ: MAT) today announced the formation of Mattel Game Studios, a new global digital game organization that will develop, publish, and operate original interactiv...

Read source
kotaku.com /3 weeks ago

The Toy Maker Behind Barbie And Hot Wheels Wants To Make Its Own Video Games

Mattel is looking to succeed where Hasbro failed

Read source
gamedeveloper.com /3 weeks ago

Barbie and Hot Wheels owner Mattel launches Mattel Game Studios

The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.

Read source
retailtechnology.co.uk /2 weeks ago

Mattel toys with digital gaming

Iconic toys brand Mattel has formed a new global digital game organisation called Mattel Game Studios

Read source
retaildive.com /3 weeks ago

Mattel Game Studios is ready to extend physical play to a virtual world

Mattel’s new organization will develop, publish and operate digital games inspired by the company’s brands.

Read source
wrestlingheadlines.com /1 month ago

Mattel, AAA Announce Action Figure Deal

Mattel and AAA have announced a new action figure licensing deal. The following announcement was released on Thursday with all of the details: MATTEL AND LUCHA LIBRE AAA® ANNOUNCE...

Read source
prowrestling.net /1 month ago

Mattel and AAA announce a multi-year global licensing agreement

By Jason Powell, ProWrestling.net Editor... The post Mattel and AAA announce a multi-year global licensing agreement appeared first on Pro Wrestling Dot Net.

Read source
toybook.com /3 weeks ago

Mattel Levels Up with New Digital Game Development Studio 

The division expands Mattel’s self-published footprint in online gaming. The post Mattel Levels Up with New Digital Game Development Studio  appeared first on The Toy Book.

Read source
toybook.com /1 month ago

Mattel Debuts New Monster High Dolls

With new licenses and revivals of fan-favorite collections, Monster High continues to lead the doll space. The post Mattel Debuts New Monster High Dolls appeared first on The Toy...

Read source
webwire.com /2 weeks ago

Mattel Brick Shopâ„¢ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set

Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios, announced a new release from its pr...

Read source
seekingalpha.com /1 month ago

Mattel, Inc. 2026 Q2 - Results - Earnings Call Presentation

Read source
pocketgamer.biz /3 weeks ago

Mattel forms new game studio to expand Hot Wheels, UNO and others

Toy maker Mattel has revealed the formation of Mattel Game Studios, a new global digital games organisation focused on developing, publishing and operating interactive experiences...

Read source
actionfigureinsider.com /1 week ago

Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legendsâ„¢ in New Cha...

Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform The 2026 Global Legends Collection fea...

Read source
finance.yahoo.com /1 month ago

Mattel, Inc. Q2 2026 Earnings Call Summary

Read source
toybook.com /1 week ago

Mattel Debuts First-Ever Monster High X American Girl Doll

Only 6,000 dolls will be available this fall. The post Mattel Debuts First-Ever Monster High X American Girl Doll appeared first on The Toy Book.

Read source
webwire.com /1 month ago

American Girl® and Country Music Superstar Megan Moroney Team Up for All-New Collection

Mattel. Inc (NASDAQ: MAT) and American Girl® are bringing beautiful things to center stage with country music superstar Megan Moroney, unveiling an all-new collaboration inspired b...

Read source
webwire.com /1 week ago

Mattel Names Maluma, Supercar Blondie, and Robert Lewandowski as Its First-Ever Hot Wheels Class of Legends in New Chall...

- - • Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform - - - - - • The 2...

Read source
webwire.com /1 month ago

Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Mattel, Inc. (NASDAQ: MAT) today announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer. - - Ynon Kreiz, Chairman and Chief Executive Offi...

Read source
elle.com /1 month ago

Is a <i>Barbie</i> Sequel Brewing At Mattel?

Endless Barbies, endless opportunities.

Read source
toybook.com /1 month ago

Mattel Reveals Roberto Stanichi as New President, Chief Marketing and Brand Officer

The company promoted Stanichi from his former role as Chief Global Brand Officer. The post Mattel Reveals Roberto Stanichi as New President, Chief Marketing and Brand Officer appe...

Read source
flickeringmyth.com /2 weeks ago

Mattel celebrates Marilyn Monroe’s 100th birthday with Barbie Signature Doll

Read the original post on Flickering Myth here: Mattel celebrates Marilyn Monroe’s 100th birthday with Barbie Signature Doll Celebrating the 100th birthday of Marilyn Monroe, Matte...

Read source
toybook.com /4 weeks ago

Mattel Launches Disney Playsets for World Princess Week

The collection includes accessories, figurines and shops. The post Mattel Launches Disney Playsets for World Princess Week appeared first on The Toy Book.

Read source
horrornews.net /6 days ago

Mattel Unveils Stunning 2026 Barbie® and Ken® Día de Muertos Collectible Dolls for the Grand Masquerade Ball

Mattel, Inc. has officially announced pre-orders for the highly anticipated 2026 Barbie® and Ken® Día de Muertos dolls. Continuing a cherished annual tradition that began in 2019,...

Read source

Turn fresh research into a full content calendar

Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.

Sources covering Mattel

rssfeeds.webwire.com

Recent coverage from public sources
Public source

seekingalpha.com

Recent coverage from public sources
Public source

toybook.com

Recent coverage from public sources
Public source

actionfigureinsider.com

Recent coverage from public sources
Public source

finance.yahoo.com

Recent coverage from public sources
Public source

horrornews.net

Recent coverage from public sources
Public source