Latest updates for Marketing Technology

Fresh curated links around Marketing Technology are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How marketing technology is changing competitive advantage
  • How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth
  • McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

agilitypr.com /1 month ago

How marketing technology is changing competitive advantage

Competition in modern markets is no longer defined only by product quality or pricing. Businesses now compete through speed, data intelligence, customer understanding, and the abil...

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elearningindustry.com /1 month ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

Implementing a well-structured MarTech stack is vital for business growth. In this article, we explain how to build a MarTech stack for your company and reach success. This post wa...

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martechseries.com /1 month ago

McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing

Veteran-founded Texas company ships a 42-document AI strategy engine and proprietary threat intelligence network built for small businesses by a small business. McCrossen Marketing...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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marketingtechnews.net /1 week ago

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed f...

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marketingtechnews.net /1 month ago

Agentic AI in marketing workflows gains traction among companies

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers...

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martechseries.com /3 weeks ago

Experience-First Martech: Designing Campaigns Around Moments, Not Channels 

For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline...

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marketingtechnews.net /1 month ago

Choosing an email marketing platform to consolidate tech stacks

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automati...

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martechseries.com /2 weeks ago

Maxeemize Helps Businesses Future-Proof Marketing with Integrated AI + Human Strategy Model

A fully integrated AI + Human Strategy framework, designed to help businesses adapt to rapidly evolving digital landscapes and achieve consistent growth> Maxeemize, a leading di...

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martechseries.com /1 month ago

The Rise Of AI Discovery Engines: Martech Strategies Must Adapt To Machine-Led Search

The digital discovery environment is in the midst of a significant shift, changing how users search, assess, and engage with information online. For decades, traditional search eng...

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martechseries.com /5 days ago

Ghost Martech: Marketing To Users Who Never Click, Like, Or Engage Publicly

Digital marketing has been all about visibility forever. Brands have spent years measuring clicks, likes, shares, comments, and conversions to understand consumer behaviour and opt...

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adweek.com /1 month ago

This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

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martechseries.com /2 days ago

FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners

New Marketing Intelligence System helps FMG teams improve execution and better support the large enterprises and more than 80,000 financial advisors and insurance professionals the...

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martechseries.com /1 month ago

Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency

The Trusted B2B Marketing Show Expands Its Brand to Help Small and Mid-Sized B2B Service Companies Turn Content Into Revenue Market Better, the B2B marketing show trusted by 10,000...

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martechseries.com /5 days ago

Market Logic Network Strengthens Conversion-Focused Video Editing for Modern Businesses

Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LL...

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newswire.com /1 month ago

The Marketing Cloud Expands Agent Cloud with Specialized Marketing Toolkit, Enabling SMBs and In-House Teams to Turn AI...

The specialized 10-agent toolkit is designed to turn strategy into execution instantly for resource-constrained teams

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martechseries.com /1 month ago

The Semantic Shift: How AI Discovery is Reshaping Global Martech Strategy

In an AI-driven buyer landscape, being “found” is no longer enough; being understood is what drives measurable results. Long before modern marketing existed, humans communicated so...

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martechseries.com /2 weeks ago

The B2B Marketing Stack Has a Blind Spot. It’s the TV Screen.

Modern B2B marketing is remarkably sophisticated. Account-based programs identify and prioritize the right buyers. Intent data surfaces who’s in-market this week. LinkedIn targets...

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easkme.com /3 weeks ago

Leading Digital Marketing Websites Transforming Online Business Growth

Digital marketing has become one of the most important elements of modern business success.Companies of all sizes now rely on online platforms, search engines, social media, and di...

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martechseries.com /1 month ago

Five9 Appoints Jay Lee as Chief Marketing and Growth Officer

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Plat...

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marketingtechnews.net /1 month ago

How to unify customer data from mobile apps and websites

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase...

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marketingtechnews.net /1 month ago

How Malaysia Airlines is using AI to speed up campaign production

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work...

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adweek.com /1 month ago

Data Dominion- How Zeta Global Cracked the AI Code for the Next Generation of Martech

Data Dominion- How Zeta Global Cracked the AI Code for the Next Generation of Martech

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