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MGA Entertainment’s surprise reveal toy celebrates its first decade. The post Unboxing the Magic Behind a Decade of L.O.L. Surprise appeared first on The Toy Book.
MGA Entertainment is marking a decade with celebrity collaborations, new collectibles, original entertainment, live experiences, and a refreshed design. The post L.O.L. Surprise! L...
Mattel. Inc (NASDAQ: MAT) and American Girl® are bringing beautiful things to center stage with country music superstar Megan Moroney, unveiling an all-new collaboration inspired b...
The doll line offers realism, personalization, and immersive interactions to kids. The post MGA Entertainment Delivers BABY born Real Doll Line appeared first on The Toy Book.
The vending machine is available now at mass retailers. The post MGA Entertainment Partners with Hi-Chew on Limited Edition Miniverse Vending Machine appeared first on The Toy Book...
The collection coincides with the singer's first arena tour. The post Mattel’s American Girl x Megan Moroney Collection Takes the Stage appeared first on The Toy Book.
Another popular toy line is heading for the big screen with Amazon, following Barbie’s box-office success. Amazon MGM is reportedly planning a movie around the Squishmallows, a pop...
MGA Entertainment shook up the doll aisle in 2001. The post 25 Years of Brattitude: Bratz Celebrates a Major Milestone appeared first on The Toy Book.
Mady brings more than two decades of experience to the media company. The post Zigazoo Appoints Ashley Mady as CEO appeared first on The Toy Book.
Backed by Integrated Media Company, the owner of Toon Boom, the new children's entertainment company will develop IP across video, consumer products, gaming, publishing and live ex...
From plush to pictures, Squishmallows is heading to the big screen. The post Jazwares, Amazon MGM Studios to Develop Squishmallows Movie appeared first on The Toy Book.
The division expands Mattel’s self-published footprint in online gaming. The post Mattel Levels Up with New Digital Game Development Studio appeared first on The Toy Book.
Iconic toys brand Mattel has formed a new global digital game organisation called Mattel Game Studios
Mattel, Inc. (NASDAQ: MAT) today announced the formation of Mattel Game Studios, a new global digital game organization that will develop, publish, and operate original interactiv...
New dolls, a live-action series, and a Lollapalooza activation are just some of the plans for a yearlong celebration. The post L.O.L. Surprise! Is Throwing the Ultimate Music Festi...
Usagyuuun!, Piyomaru, SugarCubs, and Betakkuma will anchor a new toy and consumer products program across North America and EMEA beginning in 2027. The post BOTI Brings Minto’s Vir...
Country music superstar Megan Moroney collaborates with Mattel’s American Girl doll brand with a new 18-inch doll and a line of accessories for release later this year.
This first-time partnership merges Sanrio’s nostalgic and beloved characters with Mini Glam’s covetable, mini collectable The post The Collaboration You’ve Been Waiting For: Mini G...
The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.
The upcoming film and accompanying toy line launch next fall. The post Funrise Named Global Master Toy Partner for ‘Hotel Transylvania’ appeared first on The Toy Book.
From a sparkly stage outfit to a guitar and microphone, the collection has everything dolls need to steal the show. The post Megan Moroney Strikes a Chord with New American Girl Do...
Mattel is looking to succeed where Hasbro failed
WildBrain will develop physical, long-term experiences for the brand. The post WildBrain CPLG Acquires LBE Rights for Miffy and Friends appeared first on The Toy Book.
Liz Grampp joins Goliath while Angela Truhan expands her role as the company continues to grow. The post EXCLUSIVE: Goliath Expands North American Marketing Team as Toy Business Ga...
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