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Tech firm InMobi has acquired mobile apps growth platform MobileAction for an undisclosed fee. MobileAction specialises in offering AI-powered marketing services for Apple Ads and...
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...
Acquisition strengthens InMobi Advertising’s global brand and performance offering InMobi, a global technology company powering the future of agentic commerce and advertising, anno...
SINGAPORE, May 8, 2026 /PRNewswire/ -- Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a...
Mistplay has launched a new rewarded advertising platform named the Mistplay Audience Network to expand its offerings across the mobile ecosystem. The company said the network co...
India’s mobile app market generated more than $300 million in in-app purchase revenue in Q1 2026, rising 33% year-on-year. That's according to a new SensorTower report, which show...
Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...
Mobupps, a leading global adtech company, announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of th...
Global ad networks step up influencer marketing push in India
Global ad networks step up influencer marketing push in India
The Citizen Lab: An investigation details Webloc, an ad-based geo surveillance system providing access to a constantly updated stream of records from up to 500M mobile devices — ...
The telecom approach will reshape digital advertising.
Browsi and Intimate Merger partner to deliver cookieless open web ad intelligence, audience analysis, and retargeting for Japanese advertisers.
The popular artificial intelligence (AI) platform for building websites and apps – Lovable has been launched for the Android and ... Read More
Most mobile teams believe analytics is already solved. SDKs are in place, dashboards are live, and hundreds of events are flowing in real…Continue reading on Digia Studio »
This is the second part in a series from Aurion11 CEO and Co-founder Igor Lautar. Gain into ad monetisation at one of our many worldwide Pocket Gamer Connects conferences, such as ...
Mobursts Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Mobursts Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Rewarded play platform Mistplay has acquired rewarded ads platform MyChips from MAF for an undisclosed fee. Mistplay said the deal would see it expand its LoyaltyPlay global partn...
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re...
Source: Exchange Filings of One Mobikwik Systems Ltd
A practitioner’s guide to turning downloads into revenue — covering ad networks, in-app purchases, subscriptions, freemium models, hybrid…Continue reading on Medium »
Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental...
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