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Podean, Harvest Group, and EVOQ Group look for scale.
The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who...
Headquarters: Worldwide URL: https://www.hologrowth.com/ tl;dr: We need someone who wants ownership and is obsessed with real profit over in-platform metrics. You'll be runni...
ADWEEK Launches Agencies Vanguard Membership Program
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
An AI-native operating system for media developed by GALE - where 20+ intelligent agents plan, buy, optimize, and report across every major platform, with humans in control at ever...
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
GOOD TRAFFIC, a top OOH advertising agency specializing in vehicle wrap campaigns, now operates across four international markets following its expansion into Brazil, giving brands...
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory o...
Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.
In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.
TMW was the incumbent.
In addition to agentic standards, WPP Media is developing its own buying agent for video.
The Wilmington Group, based in Parsippany, has launched OneWaste, a managed waste and recycling service designed for organizations that operate across multiple locations. The servi...
MikeWorldWide has appointed Dave Aglar as chief integrated media and innovation officer, a newly announced leadership role focused on media, analytics, creative capabilities and ar...
Move designed to open up inventory to online advertisers.
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
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