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CINELUX has recently teased what could be the first focal reducer for the ARRI ALEXA Classic/XT/SXT: the REDUXA A1. While still in a very early prototype stage, the A1 should work...
Looking to boost some of the more popular ARRI ALEXA cameras currently used by high-end cinematographers and working film and video crews?Well, you’re in luck, as there’s a new foc...
The 25-200mm F2.8-5.6 is now much more usable when shooting close-up.
There is a switch on your telephoto lens that many photographers never touch. It sits in the bank of controls on the barrel, usually labeled something like FULL and 3 m to infinity...
Atlas Lens Co. has cut the everyday price of its Mercury Series 1.5x full-frame anamorphic primes, with the 36mm, 42mm, 54mm, 72mm, 95mm, and 138mm falling from $7,995 to $4,499 an...
Tamron has announced a new firmware update for its 25-200mm f/2.8-5.6 Di III VXD G2 (Model A075) lens released last year that does something very unusual, it significantly improves...
A 12-20mm zoom at f/2.8 sits right in the sweet spot for astrophotography, wide enough to swallow the Milky Way and fast enough to pull in faint starlight. Most shooters reach for...
A custom-built robotic platform automates focus stacking, producing highly detailed macro photographs while reducing manual effort and improving consistency for close-up imaging ta...
A single lens that sees 190 degrees, wide enough to catch what sits slightly behind you, now exists for Canon's full frame mirrorless bodies. At $1,900, the RF 7-14mm f/2.8-3.5 L F...
Light Lens Lab has announced its next lens, the 35mm f/2 "Apochromatic." It is the company's first new lens designed as part of its High-Performance Optical Research Project and th...
The Zhong Yi Optics PITTURA 30mm f/2.4 Lens for Medium Format is being touted as a compact, affordable fast wide-angle prime. The PITTURA 30mm f/2.4 is claimed to have been enginee...
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