Social Media Ideas for First-Party Data

Latest updates for First-Party Data

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adexchanger.com /1 day ago

First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....

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adweek.com /2 weeks ago

The Future of Retail Marketing Is First-Party Data

This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an...

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adweek.com /1 month ago

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with thei...

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newswire.com /5 days ago

Big Tech is Buying What RAEK Built: First-Party Data is Becoming the Most Valuable Asset in AI

Zoom's Acquisition of Common Room and HubSpot's Acquisition of Warmly Point to the Same Conclusion RAEK Was Built On: The Durable Value in AI Belongs to Whoever Owns the Data Under...

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databricks.com /3 weeks ago

How Stagwell built privacy-safe ID matching on Databricks

The identity matching problem brands face todayBrands invest heavily in building first-party data assets...

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adweek.com /2 weeks ago

When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mi...

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adexchanger.com /2 weeks ago

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during...

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newswire.com /4 weeks ago

RAEK Announces It is Building the Data Ownership Layer for the AI Economy

Company unveils unified ecosystem spanning first-party data, AI activation, and private infrastructure as businesses race to own the intelligence that powers AI

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thehackernews.com /1 month ago

Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding...

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prweb.com /4 weeks ago

Ours Privacy Adds AI-Driven A/B Testing to Its HIPAA-Compliant CDP

Healthcare marketers can now create, launch, and analyze experiments in Claude, ChatGPT, and more, with BAA coverage included HOUSTON, June 16, 2026 /PRNewswire-PRWeb/ -- Ours Priv...

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databricks.com /5 days ago

The agentic marketing stack starts with the data layer

There's a version of the AI modernization story that goes: build the platform, then...

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pocketgamer.biz /1 month ago

FirstLook launches AI agent to unify player data and game marketing workflows

FirstLook has launched FirstLook Agent to help game studios turn fragmented player and community data into live campaigns using simple text prompts. The platform allows studios to...

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adexchanger.com /1 month ago

The Future Of Bidding Won’t Be Won By DSPs Alone

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fa...

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martechseries.com /1 month ago

Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle,...

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dev.to /2 weeks ago

Adding one field to our CAPI payload moved match rate from 66% to 79% overnight

Adding hashed phone number to an already-live CAPI integration — nothing else — pushed match rate 13 points in a single day. That's the kind of result that makes you realize the in...

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rudderstack.com /2 weeks ago

Stop losing leads to middleware: RudderStack’s native Facebook Lead Ads source

RudderStack's native Facebook Lead Ads source connects Meta Instant Forms to your CRM, warehouse, and marketing stack in real time, with no middleware.

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adweek.com /1 month ago

Virtual Vanguard Recap- Rethinking Privacy- Consumer Trust and Data Consent

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adweek.com /1 month ago

Virtual Vanguard Recap- Rethinking Privacy- Consumer Trust and Data Consent

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