Social Media Ideas for First- & Zero-Party Data

What Is First-Party Data and How to Collect It Ethically: A Practical Guide

First-party data is information a business collects directly from customers, users, subscribers, prospects, or website visitors. It can include account details, purchase history, w...

First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....

First-Party Data Strategy: How SMBs Can Win in a Cookieless World

Privacy changes and the disappearance of third-party cookies have pushed many small and mid-sized businesses (SMBs) to rethink how they approach The post First-Party Data Strategy:...

The last mile: why great first-party data still doesn't make great marketing

Last month, a data team and a marketing team sat in the same room and talked past...

iPost and ZeroBounce Partner to Deliver Cleaner Data and Stronger Email Performance for Regulated Industries

iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and...

Your Privacy Obligation Is Now As Big As Your Ad Reach

Ask most privacy teams how their opt-out program handles logged-out users, and you’ll usually hear some version of the same thing: it’s covered, but only at the browser level, a co...

I Tried 9 Best Customer Data Platforms in 2026: What Works?

I identified Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Dotdigital, Klaviyo, Adobe Real-Time CDP, and Planhat as the best customer da...

How to Use Zero-Click Traffic for Affiliate Marketing

What is zero-click traffic for affiliates and how it works Zero-click traffic for affiliates is a paid traffic model where a user is redirected straight to an offer or prelander wi...

Why Banks Need to Rethink Personalization Using First-Party Shopping Insights (Shawn Conahan)

A scenario that plays out constantly in banking: a customer spends two weeks researching kitchen ren...

Why Data Privacy and Archiving Are the New Marketing Growth Engines

Data privacy in marketing is no longer just about compliance. It's is the foundation for building customer trust, powering AI, and scaling campaign performance.

Hotel Cross-Selling Strategy: Why Better Data Comes First

A podcast-based reflection on hotel cross-selling argues that data quality and guest qualification matter more than offer volume, with guest profiles and selective automation enabl...

Аналитика без cookie: дневной HMAC вместо идентификатора посетителя

Внешний счётчик ставится за пять минут, и обычно этого достаточно. Но у модели «сторонний скрипт с чужого домена» есть технический потолок, и на магазине я в него упёрся: запрос к...

Real-Time Engagement with Time Spent Tracking in Data 360 with Web SDK

Almost every business accumulates massive amounts of behavioral data in their search for rich and actionable customer insight, yet they often miss the most critical signal: the dur...

Is Verified Identity the Missing Link in Airline Direct Booking?

Airlines are investing heavily in direct bookings, loyalty programs, and more flexible offer creation. But the bigger opportunity may depend on something more basic: knowing who tr...

Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers

Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, softw...

THE FUTURE OF ADS PERSONALIZATION: Targeting Efficiency in an Age of Consent Signals and Cookie Reversals