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Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a...
Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping...
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed...
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you...
Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...
Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuabl...
Learn how to use interactive experiences to connect with prospects and grow your brand.
Josh Cole of Slick City shares his strongest and simplest marketing lesson. From theme parks and trampoline parks to virtual reality experiences, Josh Cole has built a career aroun...
It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. B...
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion...
For new brands and challenger brands alike, investing in experiential marketing doesn’t always require a huge budget or “bold” plan. The post Why a Dog Hydration Brand Designed an...
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
In a world where nearly every moment is captured on a smartphone, disposable cameras are making an unexpected return.Continue reading on Medium »
TL;DR The experience management examples worth studying span customer, employee, product, and brand experience, not customer service alone. A real example is one a company ca...
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain...
Brands don't need more experiences; they need better ones.
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
Global consumer (B2C) and business (B2B) experiential marketing spending grew 8.3% to $138.94 billion in 2025 and is on pace to post accelerated growth of 10.3% in 2026, as one of...
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes...
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