Latest updates for Sponsorships

Fresh curated links around Sponsorships are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time
  • Sponsorship opportunity and Easy Fundraiser
  • $50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup

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adweek.com /1 month ago

Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time

Revenue from sponsorships increased 23% year over year

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thesoftballzone.com /2 weeks ago

Sponsorship opportunity and Easy Fundraiser

LLerandigloves.com of Houston We give discounts on our custom gloves for team orders and provide also free batting gloves.. Our easy fundraiser will make $$$ for your program We h...

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adweek.com /1 month ago

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup

World Cup ad inventory is coming at a premium for Fox and Telemundo.

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logisticsviewpoints.com /1 week ago

Building Durable Market Visibility Through Logistics Viewpoints Sponsorship

Logistics Viewpoints sponsorship can help supply chain technology providers build sustained visibility with a qualified industry audience. The post Building Durable Market Visibili...

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campaignlive.co.uk /2 weeks ago

ITV unveils two inaugural sponsors of Nations Championship rugby

The two brands comprise a longstanding supporter of the sport and one new to it.

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penaddict.com /1 month ago

May Sponsor Spotlight

...

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mymmanews.com /3 weeks ago

Who are the most famous sponsors in the world of MMA?

In mixed martial arts, sponsorships act as a vital revenue stream. They subsidize expensive training The post Who are the most famous sponsors in the world of MMA? first appeared o...

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cyclingnews.com /1 week ago

'We are one of the best sponsorship opportunities in sports' - Visma-Lease a Bike hopes Tour de France TTT success can b...

'We've had really good talks with many different people' team manager Richard Plugge tells Cyclingnews

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campaignlive.co.uk /1 month ago

TUI reviews sponsorship opportunities in wake of Married at First Sight fallout

Brand pulled sponsorship of the show last week following allegations that emerged in a BBC Panorama documentary.

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inc.com /1 month ago

6 Ways to Cash In on the World Cup Without a Sponsorship

Sponsors are paying for the World Cup spotlight. The fan moment around it is free, and it’s right outside your door.

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hbr.org /1 month ago

What Brands Get Wrong About Sports Sponsorships—and How to Get Them Right

The most successful companies prioritize impact over impressions.

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prweb.com /1 month ago

Cal State Bakersfield Athletics Signs Multiyear Expansion with Taymar

Cal State Bakersfield Athletics has secured expanded support from Taymar with the firm taking on a broader role that now encompasses ticket sales and operations as well as sponsors...

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penaddict.com /2 weeks ago

June Sponsor Spotlight

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adweek.com /4 weeks ago

Home Depot and Behr Show How Far One World Cup Sponsorship Can Go

The duo's top marketers discuss bringing a 40-year partnership to soccer's biggest stage

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1888pressrelease.com /1 month ago

OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles

OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, ave...

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kyma.com /6 days ago

Big 12 becomes first college conference to strike a deal with a sponsor

The Big 12 Conference has reached one of the largest sponsorship agreements in college athletics, finalizing a multi-year partnership with Monster Energy that will bring new brandi...

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bernabeudigital.com /1 month ago

¿Quieres patrocinarte en Bernabéu Digital? Te contamos cómo hacerlo

En Bernabéu Digital seguimos creciendo y, con ese crecimiento, también queremos abrir la puerta a nuevas colaboraciones.

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newswire.com /1 week ago

LogoTags, America's Leading Custom Challenge Coin and Race Medal Company, Sponsors Andy's Race

LogoTags, Trusted Fifth-Generation Family-Owned U.S. Manufacturer, Supports the 2026 South Carolina Tri Series with Premium Custom Challenge Coin

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adweek.com /1 week ago

How The Bear Helped Cook Up New Ad Interest in Disney Shows

The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.

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mymmanews.com /1 month ago

Evolution of Sponsorship in MMA: How Digital Platforms Are Reshaping the Financial Ecosystem of Combat Sports in 2026

Evolution of Sponsorship in MMA: How Digital Platforms Are Reshaping the Financial Ecosystem of Combat The post Evolution of Sponsorship in MMA: How Digital Platforms Are Reshaping...

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adweek.com /2 weeks ago

Sports Marketing Is About Memorable Moments, Not Brand Awareness

This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]

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huntinglife.com /1 month ago

Longshot Cameras Sponsors the MidwayUSA Foundation

Longshot Cameras has announced its sponsorship of the MidwayUSA Foundation, supporting its mission to fund and grow youth shooting sports programs across the U.S. The partnership a...

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qchron.com /1 month ago

CAREGD™ Joins “Talk Derby To Me” as Diamond Sponsor, Introducing the Check-In Lounge – Where Real Connection Cut...

CAREGD™ joins Talk Derby To Me as Diamond Sponsor, introducing the Check-In Lounge — a live activation designed to create real connection inside a high-energy, high-visibility...

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sailingscuttlebutt.com /2 days ago

New partnership for US Sailing

Pacific Life and US Sailing announced a landmark partnership with Pacific Life being named the Presenting Partner of the US Sailing Team through 2028. The partnership marks one of...

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Sources covering Sponsorships

feeds.hbr.org

Recent coverage from public sources
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campaignlive.co.uk

Recent coverage from public sources
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sailingscuttlebutt.com

Recent coverage from public sources
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airedale.futurecdn.net

Recent coverage from public sources
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huntinglife.com

Recent coverage from public sources
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kyma.com

Recent coverage from public sources
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