Latest updates for Sponsorships

Fresh curated links around Sponsorships are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today
  • Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today
  • Selling Engagements, Not Logos

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adweek.com /4 weeks ago

Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today

Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today

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adweek.com /4 weeks ago

Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today

Possibles Aggressive Sponsorship Push- $50K Minimums and 2027 Contracts Due Today

Read source
catersource.com /1 month ago

Selling Engagements, Not Logos

Sponsors can buy “awareness” anywhere. They can hire an agency, run ads all over the internet, and plaster their name across a thousand impressions. What they can’t easily buy is r...

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jdsupra.com /1 month ago

Sponsorship manager’s case against Steelers shows pitfalls of unclear comp plans

Who gets paid, and how? The Pittsburgh Steelers earn an estimated $650 million annually in revenue, according to Sportico. A substantial portion of that revenue comes from its...

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adweek.com /1 week ago

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup

World Cup ad inventory is coming at a premium for Fox and Telemundo.

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ddev.com /3 weeks ago

DDEV Blog: From a Single Chat to a Live Sponsorship Feed: DDEV's Sponsorship Data Story

In January 2025, Anoop John of TheDropTimes sent a LinkedIn message that set things in motion: "Happy New Year. I was thinking we could put a live sponsorship tracker for DDEV on...

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cater-event.com /3 weeks ago

A Big Thanks to Our Outstanding Sponsors

Cater+Event could not offer attendees the unforgettable experience that we do without the support of our generous sponsors. We salute them here:

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agilitypr.com /1 month ago

How smarter sports sponsorships power year-round PR

Sports sponsorships are no longer just logo placement and a handful of hospitality tickets. For modern PR and communications teams, the real value lies in turning these partnership...

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penaddict.com /2 days ago

May Sponsor Spotlight

...

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tvtonight.com.au /1 month ago

2026 SBS Media Sustainability Challenge: finalists

One of four brands will receive $500,000 in free advertising inventory from SBS.

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jdsupra.com /1 month ago

The Rise of Morals Clauses: As Sponsors Focus on Brand Protection, Careful Drafting Is Key

While morals clauses have long been common in athlete endorsement agreements, their importance to sponsorship agreements between teams and sponsors is mounting as brands seek great...

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eventmarketer.com /2 weeks ago

2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More

Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race fans from around the world, with attendance figures estimated at 275,000, and it’s a major activation m...

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creatorhandbook.net /2 days ago

X launches new creator sponsorship marketplace

X recently announced a new sponsored content marketplace to help brands discover and work directly with creators on the platform. The post X launches new creator sponsorship market...

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penaddict.com /1 month ago

April Sponsor Spotlight

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campaignlive.co.uk /4 days ago

TUI reviews sponsorship opportunities in wake of Married at First Sight fallout

Brand pulled sponsorship of the show last week following allegations that emerged in a BBC Panorama documentary.

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inc.com /1 month ago

Women’s History Month Is Over—Now What?

Sponsorship is a good starting point.

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prweb.com /1 week ago

Cal State Bakersfield Athletics Signs Multiyear Expansion with Taymar

Cal State Bakersfield Athletics has secured expanded support from Taymar with the firm taking on a broader role that now encompasses ticket sales and operations as well as sponsors...

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recleague.com /1 month ago

[Sponsor] Rec League

Rec League is a new app for sharing what you’re into. Catalog recommendations into tidy collections: your guide to Rome, your open tabs, your bookshelf. Follow people whose perspec...

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cal.streetsblog.org /1 month ago

The Week in Short Video: Sponsor Streetsblog L.A.’s Great Commuter Race!

Exciting event sponsorship opportunity: help make the Great Commuter Race #DLineDash a success!

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1888pressrelease.com /3 days ago

OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles

OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, ave...

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mymmanews.com /2 weeks ago

Why Every UFC Prospect Needs a High-Engagement Strategy to Land Big Sponsorships

In today’s combat sports, being talented is not all you need to get big sponsorship The post Why Every UFC Prospect Needs a High-Engagement Strategy to Land Big Sponsorships first...

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times.co.nz /1 month ago

Support those who support you

By Promo Factory There’s something I see time and time again – community groups, charities, events and schools ask local companies for sponsorship, prizes and vouchers. We’re alway...

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zambianplay.com /1 month ago

How Betting Brands Are Becoming the New Music Sponsors in Zambia

The role of betting companies has greatly increased in the entertainment industry after they expanded their sponsorship to football teams alone. Usually,  beverage and telecom comp...

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njbiz.com /1 month ago

Suburban Propane sponsors NASCAR race at Bristol Motor Speedway

Suburban Propane boosts its NASCAR partnership with a Bristol race sponsorship, a new mascot and expanded trackside energy services. The post Suburban Propane sponsors NASCAR race...

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Sources covering Sponsorships

daringfireball.net

Recent coverage from public sources
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feeds.jamaicanews.net

Recent coverage from public sources
Public source

feeds.jamaicantimes.com

Recent coverage from public sources
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campaignlive.co.uk

Recent coverage from public sources
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tvtonight.com.au

Recent coverage from public sources
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mymmanews.com

Recent coverage from public sources
Public source