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Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
There's room to get creative with how you put your work out there in 2026. Event pros are finding fresh ways to let their craft speak for itself, from website updates to offline re...
A six-figure event budget can vanish into a single night of aesthetics with no ROI without the proper preparation. Madison Broach is associate account executive at Venture PR. The...
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
The event aims to raise funds for Breast Cancer Now and Andy's Man Club while bringing together property professionals for a full day of learning, discussion and entertainment
"Robinhood Presents: To Catch a Token" was a groundbreaking hybrid crypto launch in Cannes, designed by Total Management Group to solidify Robinhood's leadership in Europe and unve...
Hosts can now sell tickets directly through Partiful for everything from supper clubs to indie shows, workshops, and live events.
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies. The post...
Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide ent...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
The pressure is on for event fabricators and exhibit builders as modern audiences demand not structures, but tangible, meaningful moments. The post 2026 Fab 50 Partner Showcase: Po...
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...
When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together...
Local events often succeed because of the details. A market stall feels more inviting when the display is considered. A charity coffee morning feels more organized when guests know...
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and mark...
GlowHouse Events returns with the 3rd Annual Talk Derby To Me, a sold-out, culture-driven Derby experience bringing together 250+ professionals, creators, and community leaders for...
CAREGD™ joins Talk Derby To Me as Diamond Sponsor, introducing the Check-In Lounge — a live activation designed to create real connection inside a high-energy, high-visibility...
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and...
Step into the vibrant world of Ouh LaLa!, where pop art takes center stage and creativity knows no limits. Bold color palettes, striking graphics, and playful contrasts come togeth...
In the TV and film industry press, a PR moment is strategic, timely and impactful and can leverage the full lifecycle of an IP or coproduction to signal movement, momentum, or mean...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 6...
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