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Energy drinks have become one of the fastest-growing beverage categories.
The energy drink brand's launch is part of a move into non-caffeinated functional beverages, while Mexico juice giant Jumex enters protein shakes.
Alani Nu, arriving as it does in cans the colors and designs of Lisa Frank Trapper Keepers, is merely the latest entrant in a tradition stretching back through the patent-medicine...
Some extra energy is coming to the McDonald's drink menu with a new Red Bull beverage.McDonald's is launching the Red Bull Dragonberry Energizer nationwide, the company announced i...
They join a growing part of the chain’s menu that already includes options like Agua Refrescas and Rockstar Energy Refrescas.
McDonald's is set to launch its first energy drink, the Red Bull Dragonberry Energizer, nationwide on August 17.
Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie...
After building its C4 brand by marketing to men, Austin-based Nutrabolt bought female-coded Bloom to become a juggernaut in the fastest-growing nonalcoholic beverage category.
The Gen Z-focused brand is broadening its reach to tap into a demand for natural caffeine.
Hint: It's not a protein shake.
Jüced Energy Gummies bring a chewable spin to the pre-workout category, positioned by the brand as "pre-anything" energy rather than a training-specific product. Each daily pack p...
Instead of competing with Celsius and Bloom, WellWithAll is seeking out a different consumer. Co-founder Demond Martin says that’s by design.
GHOST® ENERGY is adding a massive new name to its collab resume: A&W® Root Beer. It's the brand's first-ever team-up with the century-old root beer name, bringing a nostalgic...
The fast-food giant will begin selling Red Bull Dragonberry Energizer starting on Aug. 17, as well as a new kind of dirty soda.
Energy drinks and energy shots can contain three to four times more caffeine than regular coffee
When Conor McGregor's team built MAC Energy, they had every incentive to cut corners on caffeine. Synthetic caffeine anhydrous costs a fraction of the botanical alternative, and mo...
Many people focus on food when it comes to heart health, but drinks play a key role as well. What you sip can come with sugar and other additives that may derail an otherwise he...
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
ZHEST — Isotonic Drink Branding for a New Hydration Experience Zhest is a barley-based isotonic drink with hops and electrolytes,...
Many people focus on food when it comes to heart health, but drinks play a key role as well. What you sip can come with sugar and other additives that may derail an otherwise he...
Los Angeles Football Club (LAFC) today announced Monster Energy as the club's official energy drink. The multi-season partnership - the first of its kind between Monster Energy and...
The fast-food giant is trying to make drinks a reason why customers walk through the door—rather than a last-minute add-on.
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavo...
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