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Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s devel...
Gross revenue and response rate can hide warning signs in a donor file. Rethink the metrics your board uses to build healthier, more durable donor relationships. The post The Fundr...
Waiting for donors to engage may be costing nonprofits valuable relationships. See how predictive insights can help teams identify likely supporters earlier and invest acquisition...
Stuart Gentle Publisher at Onrec 02 Aug 2026|News archiveHow to Increase Employee Lifetime Value Using HR Automation StrategiesCustomer acquisition may generate immediate sales, b...
CALCULATING EMPLOYEE LIFETIME VALUE For decades, talent acquisition has been measured by speed and cost—time-to-fill and cost-per-hire dominated the conversation while the true eco...
A donor’s journey can break down before a gift is complete and after the thank-you page. See where form friction, payment barriers and weak follow-up can cost nonprofits future sup...
A donor’s age is only one data point, but it can sharpen segmentation, prospecting and outreach. See how to use it to tailor communications and build more relevant donor relationsh...
Before making the next ask, consider what the relationship can hold. The overlooked work after a first gift may shape whether a new donor chooses to stay connected to your mission....
This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — n...
Donors are more likely to stay engaged when they feel seen, valued and connected to your mission. Explore the questions that can turn routine stewardship into stronger donor relati...
Developing new supporter engagement programs takes a sustained approach. Many organizations overlook the “missing middle” in their supporter base: donors who give more than average...
While both are important for long-term health, smart businesses have long since realized that investing in customer retention has a greater payout than endlessly chasing new acquis...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
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