Demandbase Launches New AI Agents to Lead the B2A Marketing Era
Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...
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Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...
This marks the sixth consecutive year of recognition for Demandbase Demandbase, the AI GTM leader defining the next era of agentic marketing, announced it has been named a Leader i...
The old way of B2B lead detection is dead. For decades, marketers relied on a simple equation: form fill = sales-qualified lead. A prospect downloads your whitepaper, signs up for...
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or ot...
Integrate MCP lets marketers ask business questions about their marketing campaigns, leads, spend, pipeline and ABM data, and act on the answers with the same permissions and appro...
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag....
Discover how Adobe's latest upgrades to Audience Builder enhance the speed and efficiency of audience creation, empowering marketers to craft targeted campaigns with ease. Learn ab...
Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...
The B2B services firm earns top honors at Clay's Sculpt conference, validating its shift toward automated, tech-enabled sales development. BOSTON, Oct. 20, 2026 /PRNewswire-PRWeb/...
AI agents that run paid ads need to know what the competition is doing. Adside built AdsSpy to pull any competitor's live ads from the Meta, Google, and LinkedIn ad libraries into...
Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer's favor.
For years, B2B marketers have been taught to draw lines around their audiences: “These are our strategic accounts. Those are tier two. Here’s our vertical program. Everyone else go...
The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the...
New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations As AI reshapes how marketing operates, B2B marketing team...
Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combi...
New format creates a checkout revenue stream for merchants as pilot data shows roughly 5% higher order conversion when offers are shown Disco, the AI-powered commerce media platfor...
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive mo...
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...
Minneapolis-based B2B lead generation agency Prospectr Digital has launched a rebuilt client platform at prospectrdigital.com, supporting an expanded portfolio that includes AI voi...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, c...
Here’s a familiar scenario for enterprise advertisers: the data team has done real...
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