Latest updates for Demandbase

Fresh curated links around Demandbase are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Demandbase Launches New AI Agents to Lead the B2A Marketing Era
  • Demandbase Named a Leader in the 2026 Gartner® Magic Quadrantâ„¢ for Account-Based Marketing Platforms
  • B2B Lead Detection 2026: Master Intent Data & Account-Based ABM

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Fresh articles and ideas

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martechseries.com /3 days ago

Demandbase Launches New AI Agents to Lead the B2A Marketing Era

Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...

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martechseries.com /1 week ago

Demandbase Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

This marks the sixth consecutive year of recognition for Demandbase Demandbase, the AI GTM leader defining the next era of agentic marketing, announced it has been named a Leader i...

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salesforce.com /1 month ago

B2B Lead Detection 2026: Master Intent Data & Account-Based ABM

The old way of B2B lead detection is dead. For decades, marketers relied on a simple equation: form fill = sales-qualified lead. A prospect downloads your whitepaper, signs up for...

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blog.hubspot.com /2 weeks ago

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or ot...

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prweb.com /2 weeks ago

Integrate Brings Governed Marketing Data Into AI Workflows B2B Teams Already Use

Integrate MCP lets marketers ask business questions about their marketing campaigns, leads, spend, pipeline and ABM data, and act on the answers with the same permissions and appro...

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marketingdive.com /5 days ago

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year. 

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adweek.com /1 week ago

Capturing the Moving Target of Consumer Intent

This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]

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martechseries.com /3 weeks ago

ObservePoint Launches the World’s Most Accurate, Human-Curated Cookie and Tag Database

Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag....

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smallbiztrends.com /1 week ago

Adobe Upgrades Audience Builder to Speed Audience Creation

Discover how Adobe's latest upgrades to Audience Builder enhance the speed and efficiency of audience creation, empowering marketers to craft targeted campaigns with ease. Learn ab...

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databricks.com /4 days ago

CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP

Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...

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prweb.com /3 days ago

demandDrive Named Clay's Inaugural "Rising Star" Partner Following Rapid GTM Tech Integration

The B2B services firm earns top honors at Clay's Sculpt conference, validating its shift toward automated, tech-enabled sales development. BOSTON, Oct. 20, 2026 /PRNewswire-PRWeb/...

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blog.apify.com /1 month ago

How Adside unified three ad libraries and pulled 133k live ads for under $200

AI agents that run paid ads need to know what the competition is doing. Adside built AdsSpy to pull any competitor's live ads from the Meta, Google, and LinkedIn ad libraries into...

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salesforce.com /1 month ago

Introducing The Campaign Agent That Turns Goals Into Growth

Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer's favor.

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forrester.com /4 weeks ago

ABM Tiers Were Made For Yesterday’s World

For years, B2B marketers have been taught to draw lines around their audiences: “These are our strategic accounts. Those are tier two. Here’s our vertical program. Everyone else go...

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martechseries.com /1 month ago

SMM Deal Finder Rebrands as Deeplead, Expanding AI-Powered Outreach to All B2B Sales Teams

The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the...

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martechseries.com /3 days ago

Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era

New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations As AI reshapes how marketing operates, B2B marketing team...

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forrester.com /4 weeks ago

Performance Marketing Is Dead — Here’s Why

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combi...

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martechseries.com /2 days ago

Disco Launches Pre-Purchase, Bringing Advertiser-Funded Cash Back to Shopify Checkout

New format creates a checkout revenue stream for merchants as pilot data shows roughly 5% higher order conversion when offers are shown Disco, the AI-powered commerce media platfor...

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adexchanger.com /1 month ago

Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive mo...

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adexchanger.com /1 month ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

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prweb.com /1 month ago

Prospectr Digital Launches Rebuilt B2B Lead Generation Platform with AI-Powered Services

Minneapolis-based B2B lead generation agency Prospectr Digital has launched a rebuilt client platform at prospectrdigital.com, supporting an expanded portfolio that includes AI voi...

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adweek.com /3 weeks ago

The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next

A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...

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blog.hubspot.com /2 weeks ago

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, c...

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databricks.com /2 weeks ago

Meta’s ads MCP server comes to Databricks: Put your customer intelligence to work in advertising campaigns

Here’s a familiar scenario for enterprise advertisers: the data team has done real...

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Sources covering Demandbase

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blog.apify.com

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blog.hubspot.com

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go.forrester.com

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martechseries.com

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