Social Media Ideas for Demandbase

Latest updates for Demandbase

Fresh curated links around Demandbase are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

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martechseries.com /1 week ago

Audyence and Demandbase Launch First Native Integration for B2B Lead Generation

Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps. Audyence, B2B’s first progr...

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martechseries.com /3 weeks ago

6sense Bridges the Advertising-to-Pipeline Gap With AI-Recommended Leads and Measurable ROI

New capability transforms ad reach and engagement into AI-recommended leads and CRM-ready sales handoffs — giving demand gen marketers a concrete, measurable path from ad spend to...

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newswire.com /1 month ago

Future B2B Launches Affinity, an Audience Data Platform That Helps Marketers Find Active Buyers in Real Time

A new, unified audience data platform spanning Future B2B's ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through re...

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adexchanger.com /3 weeks ago

Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle

You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...

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prweb.com /1 week ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pre...

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madisonlogic.com /1 week ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...

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adexchanger.com /1 week ago

Adobe Advertising Just Launched Its Own Custom Algorithms Product

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...

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newswire.com /1 month ago

Leadspace Introduces GTM Data Intelligence Cloud(TM) to Power Real-Time, AI-Ready Go-to-Market Teams

New platform unifies dynamic data, buyer intelligence, and AI-ready execution across marketing, sales, and revenue operations

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prweb.com /1 month ago

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...

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vmblog.com /1 month ago

ZeroToOne.AI Deploys its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Predi...

GroundTruth announced the launch of Dynamic Intent Prediction, the first large-scale commercial deployment of ZeroToOne.AI's Large Behavioral Model (LBM).

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martechseries.com /3 weeks ago

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...

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adweek.com /1 month ago

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with thei...

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martechseries.com /1 month ago

Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle,...

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adexchanger.com /1 month ago

Publisher Problems, DSP Solutions; Who’s Tagging Out?

Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...

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marketingdive.com /3 weeks ago

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

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adweek.com /3 weeks ago

Palantir and Zeta Global Ink 7-Year Deal, Targeting $100M in Annual Revenue

The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.

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adexchanger.com /1 month ago

The Competitive Signals Hiding Inside Social Ad Auctions

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive i...

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marketingtechnews.net /1 month ago

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed f...

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newswire.com /3 weeks ago

Audience Acuity Recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report

Audience Acuity's Data & Identity solutions help brands build the identity infrastructure needed for AI-driven marketing

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martechseries.com /1 month ago

Hightouch Launches Exposure Log Matching for The Trade Desk

Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermed...

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marketingdive.com /3 weeks ago

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

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adweek.com /1 month ago

LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI

Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.

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adexchanger.com /1 month ago

Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annu...

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gtmnow.com /3 weeks ago

Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delany, CEO Primer

LinkedIn CPMs hit $800. Outbound is dying. Primer's CEO breaks down where B2B ad budgets should actually go right now — and what's coming in LLMs. The post Ads in ChatGPT Are Comin...

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