Latest updates for Demand Generation

Fresh curated links around Demand Generation are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery
  • Demand Capture vs Demand Creation: Which Should Come First
  • What Successful Travel Brands Do Before Launching Outbound Lead Generation Campaigns

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blog.hubspot.com /2 weeks ago

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or ot...

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kalungi.com /1 month ago

Demand Capture vs Demand Creation: Which Should Come First

Most GTM teams reach for demand creation first, building brand campaigns, content series, and awareness plays before checking whether demand for their solution already exists. That...

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magellan-solutions.com /1 month ago

What Successful Travel Brands Do Before Launching Outbound Lead Generation Campaigns

Travelers face tremendous financial and personal challenges when they think about taking a vacation. The good news is that travel […] Magellan Solutions - Call Center | BPO | KPO |...

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blog.hubspot.com /6 days ago

The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goa...

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prweb.com /2 days ago

demandDrive Named Clay's Inaugural "Rising Star" Partner Following Rapid GTM Tech Integration

The B2B services firm earns top honors at Clay's Sculpt conference, validating its shift toward automated, tech-enabled sales development. BOSTON, Oct. 20, 2026 /PRNewswire-PRWeb/...

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forrester.com /3 weeks ago

Performance Marketing Is Dead — Here’s Why

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combi...

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kalungi.com /1 month ago

Why Your Network Should Be Your First GTM Channel, Not Your Last

In the earliest days of a company, the fastest path to your first customers usually isn't a new campaign. It's the people you and your team already know. Before you write a single...

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recruitingheadlines.com /1 month ago

How to Build a Lead Generation Strategy | ProIQ

If your sales reps could choose between 500 new leads and 50 genuinely promising opportunities, which would they take? Probably the 50. The post How to Build a Lead Generation Stra...

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blog.stackademic.com /4 weeks ago

Token Demand Generation: Turn Passive Community Members Into Active Token Buyers

Launching a token is only the first step ina project’s growth journey.Continue reading on Stackademic »

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salesforce.com /1 month ago

B2B Lead Detection 2026: Master Intent Data & Account-Based ABM

The old way of B2B lead detection is dead. For decades, marketers relied on a simple equation: form fill = sales-qualified lead. A prospect downloads your whitepaper, signs up for...

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blog.hubspot.com /2 weeks ago

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, c...

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weworkremotely.com /1 month ago

C4Media Inc.: Demand Generation Specialist

Headquarters: Toronto, Ontario URL: https://c4media.com/ C4Media, Inc. is looking for a Demand Generation Specialist (Contractor) to join our fully remote, global team. You’l...

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tomtunguz.com /1 month ago

When Inbound Sells Itself

Jeanne DeWitt Grosser, COO of Vercel, reports 90% automation of inbound sales development, a support agent handling 93% of cases, a 32x ROI on the sales development agent, & a...

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blog.google /1 month ago

Reach your audience in new ways with August’s Demand Gen Drop.

Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.

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martechseries.com /1 day ago

Demandbase Launches New AI Agents to Lead the B2A Marketing Era

Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...

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prweb.com /1 week ago

Sales Leaders Look Beyond Training Events to Make New Customer Acquisition Repeatable

Janek Performance Group has updated its Critical Prospecting Skills methodology, anchoring a broader New Client Acquisition Capability built to help large sales organizations conve...

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kalungi.com /1 month ago

Before You Ask for More Leads, Ask Who For

Campaigns decide how many leads arrive. The foundation decides who. Skipping it doesn't remove that work. It defers it until after you've paid for the wrong people.

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choicelocal.com /2 weeks ago

How Direct Marketing Can Support Lead Generation Across a Franchise Network

How Direct Marketing Can Support Lead Generation Across a Franchise Network Franchise systems need reliable ways to connect individual locations with potential customers in their t...

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blog.hubspot.com /1 month ago

Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started aski...

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smallbiztrends.com /2 weeks ago

Best Interactive Demo Platforms for Customer Acquisition

Discover the best interactive demo platforms for customer acquisition in our comprehensive guide. Explore top tools that engage prospects, enhance user experience, and boost conver...

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salesforce.com /1 month ago

Introducing The Campaign Agent That Turns Goals Into Growth

Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer's favor.

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blog.hubspot.com /2 weeks ago

AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau

Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered...

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tomtunguz.com /2 weeks ago

How to Automate Inbound

Jeanne DeWitt Grosser, COO of Vercel, walks through the construction of the company's inbound sales agent: one GTM engineer at 20% time, a prompt written by the top SDR, six weeks...

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databricks.com /3 days ago

CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP

Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...

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Sources covering Demand Generation

feeds.feedburner.com

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blog.hubspot.com

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choicelocal.com

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go.forrester.com

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martechseries.com

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medium.com

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